I had a bit of a realisation a few years ago. DD was always a voracious reader, up until about 14. At which point she stopped dead. At the time she said it was because she had too much school work on, and that they spent so much time picking apart books in English Lit, that it had killed her love of reading.
I thought fair enough, I'd actually done something similar at that age, and stopped reading books, preferring computer and sci fi magazines, newspapers etc. Something short, I could pick up and put down easily. I didn't start reading books again until after university. Of course DD didn't do that, she just replaced reading time with sitting on her phone.
So a couple of years later, I was whinging at DD (now 16) about her phone use. To which DD pointed out that I was on my phone just as much as her. Which is true, except I read books on my phone. I generally read at every opportunity I get. On lunch at work, sat on the loo, when I'm sat waiting for someone to join a teams call, while I'm waiting for the rice to boil. And I can't be arsed to carry a book around constantly when I've always got my phone in my pocket. So all my books live on my phone. So while I was actually reading, as far as DD knew I was sat on Reddit, or Mumsnet, or playing Candy Crush or whatever.
We compared our app usage at the time, so she saw that my screen time was actually mostly reading books, whereas hers was fecking TikTok, but I decided I was going to try and model reading anyway. So while I do still read on my phone, I've also got a "house book" on the go at any point, that is made of actual paper, that sits in the living room. And if DD is around, then that's generally what I read.
It may be a coincidence, and it took a while, but over the last year DD has tentatively got back into reading, and now will occasionally sit in the lounge with me, both with our nose in a book.