@gaelicsheep
Hello both. I have given birth in two hospitals, one in England and one in Scotland, both of which have baby friendly status. In both hospitals I have received pretty poor breastfeeding support, which basically amounted to shoving the baby onto the breast and leaving me to it, and both times I have left hospital with cracked nipples. I am sure you will agree that those first few days are absolutely key to establishing successful b/f and leaving hospital with cracked nipples makes the subsequent days and weeks so much harder than they need to be.
What is UNICEF doing to ensure that hospital staff in Baby Friendly hospitals actually take on board the training they receive and provide decent support and advice to the mothers in their care, so far as resources permit?
Hi Gaelicsheep
I am sorry to hear about your experiences and completely agree that it is not good enough. Your question is a really important one and I can only answer it properly by explaining how the assessment procedure works, therefore, I hope you don?t find this too long winded.
Our assessments are based on interviews with staff, pregnant women and breast and bottle feeding mothers. We also interview managers and check policies, guidelines etc. There are 41 criteria for the maternity assessment.
As an example, to assess whether the unit provides adequate support to mothers to help them position and attach their baby for breastfeeding, we will interview a random selection of relevant staff and ask them to describe how they would teach a mother. We look for all the key points in the right order and the communication skills needed. We then ask a random selection of mothers if they have been supported to learn how to position and attach, what this has consisted of and how they are doing now. We then check the written material provided, training curriculum for staff etc.
Obviously, if we had interviewed you, the unit would have failed on your interview because you weren?t offered adequate support and you experienced cracked nipples. However, when we have interviewed the selection of mothers and staff, their answers are all fed into a scoring system and we come out with a percentage score for each criteria. Therefore, if we interviewed 40 mothers and 30 stated that they had had good care, the result would be 30 out of 40 = 75%.
The pass mark for most criteria is 80%, which means that 20% of staff can still have inadequate skills and 20% of mothers not get the care. This may seem lax, but you have to bear in mind that when units first start working towards Baby Friendly, initial internal audits can easily have scores of 20% or even less.
Once a unit is accredited, they are obliged to submit internal audit results each year and we provide them with an audit tool to do this. We carry out a standard re-assessment after 2 years and then every 1-5 years after that, depending on how well they are doing.
We welcome feedback from mothers about accredited units and do get this quite regularly. We always discuss this with the unit concerned and offer them support to improve. If we get concerned about negative feedback, we can do spot checks, which are short notice visits where we talk to a random selection of mothers. Our external committee of experts, the Designation Committee, make decisions regarding who keeps and who loses awards. We do remove awards, but only when we run out of options to encourage improvements. The aim is always to improve care, not to be punitive.
Our ultimate aim is to enable the health service to provide Baby Friendly standards of care for all mothers, all of the time, and for this to happen it has to become the normal culture or ?just what you do?. Unfortunately, we started from a very low base in the UK. Before Baby Friendly, few health professionals had received any meaningful training on breastfeeding and policies and routines did not take breastfeeding into account at all.
Over the past 15 years there have been very large improvements and many people are now working really hard to improve care. When I hear stories like yours I could cry, but then I remind myself that there are around 900,000 babies a year born in the UK and thousands of health professionals are responsible for their care, so it was always going to be a big job!
Sue