Agree with totalchaos that even if a person has no intention of terminating, the early news could prepare the couple psycologically, at least in dealing with friends and relatives' reactions.
But more importantly on the medical management side, many babies with ds have ASD and other congenital heart defects that would require immediate post-birth monitoring, possibly intervention. The doctors can also arrange for the baby to be born in a hospital with the facilities to do such monitoring, as we know babies are being turned away from SCBU where the hospital does not have the facilities or beds.
Presumably women will be allowed to say no to such a blood test, in the same way they can currently decline the current tests of nuchal fold screening etc.
Also, if a couple want to test, surely it is better to have a relatively low risk non-invasive elimination test for ds than the current choice between an inaccurate non-invasive screening test (nuchal fold, existing blood test) with its relatively high proportion of missed or false positives or v. highly invasive elimination test with risk of miscarriage (amnio, CVS). On that score alone, the new blood test is a significant improvement.