How fab is it that junk food ads have been banned from Childrens tv??!!!

[Carmenere]

I can't believe that no one has started a thread on this so far today. It is really really good news for our kids. I know it is not enough but it is a major step in the right direction.
Sweden banned junk food ads during childrens tv years ago and they have the lowest rate of childhood obesity in Europe.

Halleluhjah!

I don't care about children's ads tbh

I have taught kids that stuff on the television is designed to look fabulous but normally isn't when you get it and the reason they do that is so they can get all your money .. mwahahahahahahaaa

and I also am more than capable of saying NO DS you may not have that because its total rubbish

oh and Sorrell has an incredibly valid point .. kids programmes on the way out?

here i think it's quite sad, poor itv, they make great children's programmes

i don't believe there should be any advertisements aimed at children full stop.

it's extraordinarily disheartening to me to be pretty sure that will be seen as radical.

it's not sad at all. less childrens tv: more children playing

and my ds watches tv!

when we were growing up there was a couple of hours worth of childrens programming a day.

now it's nonstop.

As Franny says, why do you think companies advertise to children?

Pester power is a well-known phenomenon. Of course, no MNer would ever succumb to it, but it's good that mere mortals are saved from it, surely?

fgs...

It's about brand awareness, the insidious "because you've seen it advertised it must be better than this one" - no?

fgs again.

Carmenere, I think this is a good thing.

It's like saying Grand Prix is on its way out because cigarettes weren't allowed to advertise to children.

Or snooker.

I don't believe for a moment that ITV will stop making children's progs - I think it's an empty threat.

There is plenty of other stuff they can advertise.

Pester Power is very important to marketers .. but its not just the advertising where the brand is developed its also through grass roots in schools, pos, sports programmes .. its insiduous

in my view its far more important to teach our kids from an early age HOW to deal with the commercial world (with disdain and cynicism of course) rather than pretend it isn't there and it'll hit them in the face sooner or later

but then I'm incredibly cynical and I used to be the devil .. but I'm alright NOoooooooooow (ok so that's the werewolf joke but you know what I mean)

Of course ITV won't stop making children's programmes.

And if they did, so what? The BBC would still make them - they have to - it's in the Charter, I believe.

Hunker, I've just been reading 'Fast Food Nation', and apparently there is a book much used by the children's advertising industry that classifies the pester into 7 different types

really Kathy? that's a new one

'Kids as Customers', 1992, James U. McNeal

oops not sorrell .. was southeastastra .. sorry I scanned badly

well even if the bbc still make programmes, i care about itv not making them, they sell alot of their shows to cable channels as well.

"when we were growing up there was a couple of hours worth of childrens programming a day.
now it's nonstop."

Well, turn the TV off.

The way some of you write, I get the impression that you don't realise that as adults, you should be making the decision in your own homes. If that comment is construed by some of you as me being smug or a mere mortal, then so be it. Adverts only work if you make the active decision to act on them.

I watched adverts as a child but I did not pester my parents because I knew in no uncertain terms what the answer would be - No. You should try it.

The ads only work if the parents of the kids go out and buy the stuff.

if itv stop making programmes we will be left with alot of bought in shows from abroad or bbc shows. personally i love the shows itv made. i just feel like our tv production in the uk is getting dire and children's shows will be one of the first to go..

LOL Batters - we would like to ban 'It's not just processed food, it's overpriced M&S processed food'. And the Jamie ones.

Disagree with Speedy - I think you can take responsibility for your own family but still think a ban is a good idea.