There are many problems facing retail but Mary Portas has conspiciously left out two of the biggest - the rise in VAT to 20 per cent and the fact that George Osborne and Mervyn King have scared the pants off people so there is no confidence and therefore no growth.
I guess that's because that wouldn't have gone down well with the Government who are commissioning her.
It's also all very well talking about parking restrictions because nobody likes them and they do adversely affect local businesses. But local authorities finance services out of the revenue. She hasn't suggested where the money to empty the bins would come from if they scrapped parking meters.
She does mention the rise in business rates and I'm unsure whether she has addressed the problem of reluctance of banks to lend so on that score I'll give her the benefit of the doubt.
I can't decide whether her report is more dishonest than ignorant. But it's certainly got her in the news again, which I suppose is the main thing for Mary Portas. She's had since May to come up with something that most experienced retailers would be able to reel off the top of their heads.
This is the most profitable quarter for retail but friends have said that sales are so low they will be collecting the least amount in VAT ever for HMRC. So how does that help the economy? The point of taxation is that you have to make it worthwhile or people will avoid it. The rise to 20 per cent is a spectacular fail for the Treasury and the industry.
She's also glossed over the fact that shopping malls have stolen trade from independents. If I ran an agency representing Westfield I probably wouldn't want to discuss that either.
I agree with Portas on one view which she's expressed before though not in this report. The High Street is probably dead except for niche shops within affluent residential areas or high streets lined with Pound Shops, charity shops or bookies.
It's got little or nothing to do with online sales - there will always be goods that people want to look at and try on. If she doesn't know that she's either lying or she's a fool.
It is insulting that she tells struggling independent retailers to work harder or specialise or offer some form of value for money. Does she not know those that are still alive are already doing this?
No, probably not because she's only ever worked at a comfortable berth within a luxury goods retailer, as a consultant to shopping malls or on the telly telling people what to do.
If she ever had to work day-to-day running a High Street business she'd be sunk.