It is naive to say that as those who fought in WWI & II are now ALL dead, it is no longer relevant to remember what happened, and many many old soldiers would say that it should show you why you don't want any more wars to happen.
It is also naive to say that anyone joining the military now knows what they're getting themselves in to. Many join because they feel they have no other way out. Many because they are pressured into it - as an answer to many different kinds of pain. I will never forget being on an overnight boat to in the Med. with dozens of 20 year olds who were being shipped out (quite literally) so taht they didn't spend their R&R in the local town. There were recent local problems. Anyway, they had all served in the previous year in the Serbo-Croatian area, and seen "real" carnage, and I would say they were a boat-load of PTSD cases waiting to be assessed. It brought back to me the stark reality, talking to some of them, that they went into it THINKING they knew what was going to happen, what they were going to see, and none of them had an f'ing clue.
Meanwhile, for those who go into the military with their eyes genuinely wide open and with ideological aims of making the world a safer place, they are not immune to the fall-out of real-life combat.
My father was a refugee in WWII. He was rescued with his two small brothers on the beaches, and as they headed for England, their boat was strifed by gunfire. His father stayed as part of the Resistance network. He was grassed up as he tried to leave via the Spanish border, and taken back to Auschwitz. He suffered from lead poisoning because he was involved in some kind of manufacture in there (ammunitions?).. but then murdered. We understand is was pretty much the day the War ended, although from teh goverment report we received, I doubt he would've survived much longer anyway.
My whole life he had flashbacks, nightmares, depression. He had a completely fractured family life, until he met my mum at the age of 40. He went into the RAF because he wanted to be in the war, and wreck some kind of havoc on his father's murderers, and was angry that he'd missed it by a couple of years. He always wore a poppy and always refused to march on Remembrance Sunday, because he was mourning privately, showing respect, but didn't agree with the pomp and circumstance and everyone getting together with "the good old days" stories. People have very different experiences of war.
He felt that is WAS that big an issue, wearing a poppy did remind everyone that the face of the world changed during those wars, and he felt that many many men in the wars since were similarly damaged by what they experienced, and certainly their families. He saw no difference in the outcomes, and that's what it's about. Those left after the wars, not the wars themselves.
Sorry, that is ridiculously long; my mum happened to send me the eulogy I wrote for my dad this week, and I hadn't read it since his funeral.
I think Schroeder, you need to understand that, just because it makes you "uncomfortable", and just because it has been taken over by corporate/ media/other factions to mean something else, doesn't mean you can use that as a reason to get rid of it, or stop it being worn as it is. If it continues to be overshadowed by such conversations, I hope it will continue to remind some of what they need to be grateful for.
Without lowering the tone, it's like saying that feminists did all their work so that girls can get their tits out if they want, and consider themselves liberated. I would call it deluded. I agree with previous poster, sometimes you just have to shut up and deal with it. We may not like war, we may not agree with what other people make the central issue, but you cannot shift the argument. It happened, it needs remembering, have some manners.