"To put it in terms of your car seat anology, if we were back in the 70s when better car seats weren't generally available, then I think a generic car seat offering might well have been a good thing.'
That analogy only works when the generic option is the best option, there is nothing else "generally available". That is not true when it comes to protecting our children on the internet, there are plenty of much better alternatives out there, the problem is awareness and understanding not availability.
So a better comparison is a time when other genuinely effective car seats are available. Is the right thing to do to waste people's money and delude parents with a generic option that is wildly ineffective and wouldn't offer any protection most of the time.
Or, as has happened and continues to happen with car seats, should we educate people so that they are aware that they need to do something and should ask for help about it?
The last time I bought a car seat I had loads of help. There were big displays up in the shop and places to test and demonstrate. I had to have a big long chat with the person in the shop (I genuinely am clueless, but I know that because such a big deal is made about this) and then had the seat taken out to the car to demonstrate it again and to test that it fitted perfectly.
Why can't similar things be done with computer safety?
No one would dream of just filling the back of their car or the boot of an estate with children happily munching spangles as happened when I was growing up. We know that it's dangerous.
People don't seem to understand either the dangers of the internet or the big things that they can do to really protect their family.