Hi again MmeL the link you wanted is http://www.digitec.ch/ProdukteDetails2.aspx?Reiter=Bilder&Artikel=202218 (they have done something odd - I had to enable JavaScript to see the description details and I feel websites should work without needing 'risky' facilities enabled, but some web site developers live in their own little geeky world!)
With no owner reviews I would suggest looking at the first two of the 'similar models' shown below.
713 Samsung UE37C6530 - like the one you viewed, it has internet connection, Motion refresh at 100 Hz (NB 6530 has HD Freeview aka DVB-T2 in the spec)
Likely to be a later model.
799 SAMSUNG 37 INCH LED TV 6 SERIES - motion refresh at 100 Hz, no internet connection, and perhaps cheaper as first appeared on Amazon in 2006.
There's one criticism about having only 1 SCART connection (the TV makers are assuming people will be switching to HDMI though some older flat screen TVs still have 2/3 SCART + 2/3 HDMI, but something to consider.
Also in the Amazon forum, someone wrote :-
"Mr. Branch - if you can afford the difference in price, then go with LED. You will be blown away by the difference in picture depth. I have both the Bravia s3000 you mention and a Samsumg 40" 7 series (UE40B7020W). The Sony was impressive when I bought it but I've demoted that to the bedroom as an "it'll do" TV when I saw the Samsungs picture. The only thing to be aware of is a consistant "miss" with LED TV's on their sound quality. All of the LED TV manufacturers are taking the opportunity to slim-down their products and as a consequence sound quality seems to have suffered. So you might need to consider a surround-sound system (2.1 would be fine) if you want to get the full experience."
Remember the LED part is the backlighting, the front section is still LCD, but the point about sound quality seems to be repeated here and there, with comments about many sets having only digital output [suitable for an AV ampliier and 5.1 home cinema speaker system, but perhaps not ideal if you just want left + right [+ sub-woofer] - a 2.1 speaker setup or a hi-fi left+right you may already have.
However, if you feed the TV from any kind of box (sat or Freeview) it may be easier to feed sound to an amp from that with 2 RCA phono plugs. Does your Swisscom box have separate audio output (I use my Freeview box for radio through a micro-CD system, TV is off more than on.
Personally I was tempted by the 40" LE40C580 even though it doesn't have the internet connection (a) on screen size and (b) as it is under 430 quid :)