We looked into this and we came up with the same cost savings (25-30% per year). That's based on a house that uses 2.5 MWh per annum. We have been waiting ages for WindSave to get back to us, this is a fantastic MN tip, afaic.
The point of the site survey (included in B+Q price) is to check that the house is structurally sound enough to take it (sigh).
It won't be enough power to run the hoover, wash machine, kettle or microwave, but it will do the fridge, some lights, probably computer, too, all at once. Not sure about what happens to spillover, probably just feeds back into the grid. Costs ~£100-£200 to get a reverse meter put in, as you call it. DH really thinks we should have reverse meter as it's windiest here at night (but blows pretty hard all day in winter, too).
Blows a gale down the side of the house so we are very interested! Neighbour down the road has an anemonitor + I keep meaning to ask him what windspeeds he's recording (his house is less exposed than ours, too).