There is certainly an "easy money" mentality, but I have a slightly longer-winded view as well.
We have a relatively good job market, and a minimum wage. Also the most visible "high achievers" in the media are people who either are dumb, or emulate it very well.
This leads to an impression by kids that not only can they get an OK job with little effort, but more dangerously that good jobs are either impossible to get (like footballer), or aren't worth the extra effort.
With all due respect to MartianBishop it's hard for teachers to show a good example here.
Teaching salaries aren't so wonderful that they can point to their education as a way to money.
I get accused on MN of focusing on money too much. Artifact of having grown up poor I suppose, but "job satisfaction" is a hard thing to impart to teenagers.
I see wages as an objective measure of respect. Our culture does not respect education very much.
Kids do understand respect. By the time a kid hits A levels, they know they're not going to be David Beckham, and I'd press the point that there is a wide range of levels you can end up in.
In the employment section of this site we see horrible liberties being taken by employers, typically on people who also are badly paid.
Small example, I'm terrible about security passes, they have short and painful lives. Every security manager at the banks I've worked at will sigh and say "oohh Dominic", and hand another out. One made up a batch.
But at one of the banks I've worked at I read that cleaners on a fiver per hour were being charged 20 quid for ID cards, not just when they were lost but merely to start work. Allowing for tax, that's more than half a day's pay.
They'd never try this crap on more valued staff.
Education can get you the ability to fight a crap boss on a more equal basis.
"Freedom" is the ability to walk away, and make choices. My education has given me a lot of options, not as many as I'd like, and several times I've made horribly wrong choices, but "horribly wrong" in this context has meant not getting rich, rather than losing the house.
Again, with respect to MB, she's not the right member of staff to do this.
There ought to be better careers education, and it ought to be a more hard line job. Someone needs to explain to kids the consequences of their choices.
To do this, careers teachers need to knoew this stuff, the statisitcs and trends ion the labour market. But most of all they need to have the force of character tp push kids hard about the shape of their lives. This is one to one in a way that is quite unlike the standard lessons that MB teaches, and I guess any attempt to try this in a lesson context would compromise the learning process.