Sainsbury Yellow Stickers

[MumFeelingHopeless]

Recently, I've noticed the yellow sticker discounts in my local sainsbury are not as good. Is this a trend, or just bad luck for me?

Previously, you would find £8 or £9 ready meals (think Charlie Bingham for 2 people) for around £2-£3, now you're lucky to see a £1-2 reduction. Similarly, you would find £4 ready meals for 70p-£1.50. But now there is barely 50p-70p off.

Has anyone else noticed this? Is it just my local store? Anyone who works in sainsbury know whether the policy has changed? Maybe my store has just changed the timing of the best deals?

How is it unfair? No one is owed reduced food

I've had some decent reductions in M&S recently. Fresh soup for about 70 p instead of £3 and a Gastropub two person ready meal for about £3 instead of £9.

But M&S often have 2 rounds of reductions, with only 10 or 20% off the first time, before going down to about a third of the original price.

Maybe other shops are doing the same? But as for the reason why there's fewer bargains, it's probably a combination of more people looking for them, tighter controls on waste and things going into TGTG bags instead.

Lidl is good - first round of discounting is 30% off, second round is 60%.

The mass reporting of yellow sticker savings with the likes of Martin Lewis telling people to turn up at such a supermarket at such o'clock to buy them has obviously led to increased purchasing and less availability.
The supermarkets have cottoned on and realised that they can now make money out of reducing an item by ten percent instead of ninety percent.
The supply was always limited and it always amused me that people would tell others that they had found a tree that had free money sprouting from its branches then wonder why it was bare when they went to collect their bounty.