I think one of the big things to wrap your head around is the predicted price is based on your previous usage.
There are two groups here: those who have already thought about and try and minimise their usage already and those who haven't.
Those who have already done so and more likely to be in line for support.
Those who haven't had to are more likely to be middle earners.
The reality is we do ALL need a change in our energy use behaviours, not just for this winter. This will force a change.
Also the predictions for prices in January are not yet set in stone. They are calculated based on demand. So if demand is lower than expected / historically, it may not be as bad. That means there is incentive to drive demand down and the best way to do that is by getting people to think about their usage.
Energy companies have no incentive to drive prices so high no one can pay them because they will have higher none payment rates.
So everything at this point is trying to push down demand.
Its interesting that talk on this includes targeting high usage households with high incomes and finding some way to get even these households to reduce consumption. My take from this is they think there is a point at which so many people may default from such high prices it causes a collapse in energy companies.
Fixed rate deals now are based on predictions that are yet to pass but will be based on historic usage patterns. If you can change usage patterns it should take the edge off things and hopefully the peak prices will come in lower.
That requires people to take action and to consider how and when they use energy and to do things like not run their house quite as warm. Because it benefits us on an individual and a collective level.
Even if you can afford to weather the storm, it doesn't make sense to continue without changing habits.