PigletJohn we are not talking about "Superfuels" we are talking about SuperMARKET petrols.
Your extract from Which was of course interesting but the only thing it says about a Supermarket petrol is "Tesco Super Unleaded actually decreased the power of the Focus."
Which is what we are all saying. 
(If your car has less power than normal you press the accelerator more = use more petrol = less mileage.)
I can assure you that the explanation is as I have put above.
It may interest people to know that wherever you live in the country, all the petrol in your area comes from the same refinery. There are only about 10 refineries in the UK and reciprocal arrangements exist to stop tankers having to drive all over the place. Eg if you live in Scotland, whether you buy petrol from Esso, Total, Tesco, BP, Shell or Sainsburys, the petrol itself comes from Grangemouth refinery which used to be owned by BP (but not any more). The same batch of petrol will be sold to all different companies, the difference is the additives that they are given by the various companies. The supermarket fuel is given enough additives to bring it only just into spec because it is cheaper. For some cars and drivers there is little difference, I used to get the odd feeling that my last car liked cheaper petrol more than expensive. 