Blubbering mess

[squiggleirl]

The John Lewis Christmas ad has destroyed me. The tears were pouring down my face. Oh God. I don't know whether to be embarrassed or watch it again so I can have another cry....

Edit from MNHQ: Sorry for butting in squiggleirl - but we're just going to add a link to to the video here so everyone can sob uncontrollably enjoy it . Apologies for the intrusion!

[Itsfab]

Just saw the Sainsbury's ad twice tonight but watched it properly the second time after seeing your comments. I will also be buying the chocolate as it is such a great ad and perfect.

M&S's ad is crap.

Haven't seen JL's yet.

Iceland's is the same as always.

Aldi's was boring. Or was it Lidl's.

[MindReader]

Sainsbo's one very moving, actually.

I shall buy a bar of that chocolate for each of my children if the profits are going to the British Legion (and all the other children I know, too).

Well done, Sainsbury's.

[MilkThistle187]

oh my god, I am bawling crying after watching that BlueKarou, my grandad was in the trenches in 1914 and obviously I have been thinking about him a lot this week. JL only made me sniff slightly!

[BlueKarou]

I saw the Sainsburys offering this morning.

Youtube Link

I love it. More than the penguins and the tired mum coming off shift. I love it mostly because the chocolate bar featured is going to be a real thing with all profits going to RBL.

[AllMimsyWereTheBorogoves]

I cry at anything, so have blubbered away at both JL and Boot's ad. I particularly liked the Boot's one, actually. Obviously the nurse would have been tired when she got home, but also a bit sad thinking she was coming back to an empty house. What I think happens next is that they make her a hot drink or they all share a bottle or whatever she wants to do and then she goes off to sleep and the rest of them take over making Christmas dinner to have when she's awake again, later on Boxing Day.

Thanks a lot, BOF, for that It's A Wonderful Life clip. I don't know how many times I've seen that film but it never fails to reduce me to a soggy mess. Best Christmas film ever made.

[BiddyPop]

I used never cry at such things. But I welled up at JL, had a little fairy dust in my eye at M&S, but almost blubbed properly at the Boots ad and the nurse mum getting home. I think Boots - while still commercial - has done a better job of getting the sentiment right the past couple of year (the "thug" boy last year was lovely too).

[jamtoast12]

The actor is age 8 - there was an article with his mum in the papers yesterday :)

[Birra]

I think he's about 7 and the sheepish grin is because he knows he's a bit old for playing with penguins.

He's so cute

[CaptainJaneSafeway]

I think at 4/5 they still do play with their cuddly toys a lot and think of them as real. 9yo DS doesn't but he still loves having them to hug in bed.

[CaptainJaneSafeway]

8, I thought he was about 5!

(My kids are tall though)

[jamtoast12]

Loved it! the boy is only 8 - loads of boys that age play with cuddly toys in a similar way. Not all but I know a few, some older. Maybe not with their mates but def privately

Best so far.

[specialsubject]

yep, looks like someone pushed my cyberman button too. Also wondering how it was done, slightly nauseated and as ever miffed because it is only early November.

a JL catalogue fell out of my newspaper at the weekend. They seem able to charge £50 for a knitting kit of needles, pattern and lurid wool. Business is clearly where you find it!

[gingerandcoffee]

BunnyMama, I like your analysis and agree.

[gingerandcoffee]

No I didn't cry. (Maybe because I was watching it thinking 'when will it make me cry?') But I have always thought that a penguin would be a lovely pet to have, and this advert has reinforced that for me.

[BunnyMama]

I didn't cry at all, personally I felt that the climatic scene where the little boy was playing with the toy penguins fell short of the mark. He looked very half hearted and sheepish/embarassed about it. I also didn't get that a boy of his age would actually act-play with stuffed animals like that any more. I think it's credible that a boy his age would still tote around his favourite baby toy, take it on trips etc yes... but it somehow stretches credibility that he could/would extend that old, familiar, loyal love to include a brand new stuffed toy with no personal sentimental connections. I don't believe he is young enough to really believe his toy penguin will really benefit from the new penguin mate. Also, dare I say it... I think I would have found it more believable if it had been a girl not a boy that wanted a mate for her toy.

But, it's still cute enough :-/ and I'm sure they will shift a gazillion penguins...

[Marcipex]

Same here jsp56.
It's just an advert to me. Quite sweet, nicely done, but just an ad.

[r2d2ismyidealman]

Maybe I need to watch it again. I settled in and was ready to enjoy it. I loved last years. This one didn't grab me. I literally just thought "oh, I see, that's sweet", and didn't get my much anticipated little cry!

[MissHobart]

Blubbed the whole way through, I'm using pregnancy hormones as an excuse!

[Dancergirl]

Oh no, do you think they'll get more stock in?

[HollyBollyBooBoo]

All Monty and Mabels penguins out of stock on JL website - boo!

[redpickle]

If this one got you, just WAIT til you see the Boots Ad!

M&S is the best though IMO

God knows why they all email their ads to me!

[copperfields]

Much nicer idea to adopt one, floundering.

at people who watched the ad and now 'have' to have 'Monty' and 'Mabel'. JL must be rubbing their hands together at their cleverness, yet again. Fair play to them.

Though still can't believe that the cheaply made penguin is selling for £95. You can buy a really well made penguin for a similar price, though not a 'character'

[ouryve]

This guy is so tearful that he's fallen into his wine glass.