So I'm in a weird situation where my partner and I started a business that really took off. It took over our whole lives.
We are not mega millionaire high earners but we haven't "upgraded" our lives with spending that much of the new income even 5 years on.
Instead of moving to a bigger house we are finishing paying off the mortgage on our starter home, which is £500 a month (without any of the overpaying we've been doing) because we locked it in on a 5yr fix just before the interest rates went up.
We put money into ISAs and LISAs and 5% interest savings accounts because we haven't got around to looking at how to invest it yet.
We don't have a car, or even a dishwasher - our kitchen is too small.
We don't have kids.
We have installed aircon and done up the house a bit. We've also had some nice business trips/holidays away.
If I'm buying something I don't look at the price tag, but then I'm a harrumphh of simple habits. Designer bags and clothes don't appeal to me. But we do spend £250 a week on food for the two of us, and we like our gadgets.
If we wanted to we could buy a £1m house, have a massive mortgage, fancy car etc. We don't want to. In some ways it's probably a mistake because it's better to upgrade property-wise now instead of paying more in years to come.
But I grew up without any financial security, my parents lost our family home, they were terrible with money. I would panic if I lived outside my means.
I also believe for a lot of people it's a choice - they are choosing to live in an expensive area, they are choosing to have kids, they are choosing xyz. And that's fine, that's their choice, but also making a choice means not choosing something else.