I absolutely loathe Jamie Oliver anyway, but this crusade of his over sugar is driving me mad. I think something possibly needs to be done about sugar, but I don't think this is the way to do it. He did make a suggestion about prominently labelling total number of teaspoons of sugar in a product, which seemed quite sensible. But mainly he was pushing the tax angle.
Jamie Oliver's entire schtick seems to be that poor people can't be trusted to make the right decisions so they should instead be priced out to force them to make the decisions that he and his ilk believe that they should be making.
It bloody annoys me that they seem to think if you are wealthy and can afford them anyway you can be trusted to make the right decision anyway, but if you're poor you need to be coerced, and that coercion, of something as basic as what you eat and drink, is fine as long as you are poor. He did very much concentrate on handwringing about 'the deprived' too and how this tax would seemingly save them from themselves.
Apparently 1/3 of the products he sell in his restaurants are high sugar anyway, but he probably doesn't mind that, because he prices his tat so highly only middle class people can afford it and they're sensible enough to be trusted with sugar unlike the proles.
He probably doesn't realise, but a lot of people can't afford to take their kids to Tuscany or the Caribbean, Cornwall or even Skeg-bloody-ness. They can't buy their kids a lot of toys or give them days out. Is it really fair to give these people a financial kicking for giving their kids one of the few treats they can afford? Especially when many of them do so sensibly and in moderation.