This case is big news.
We can choose to stop weapons dealing with Saudi Arabia, we could take a stand like Sweden.
All campaigns are raised and won, all profile raising is done, on a few carefully chosen cases.
Raif Badawi is a gentle man who has committed no harm and his 'crime' is one of intellect and free expression.
It is big news because the free world feels so strongly about free expression.
This is a violent, brutal, and even by Saudi standards, harsh punishment for writing a blog and starting a discussion site.
This is in th public eye. The more public whose it the higher awareness is raised.
your comments emphasise the brutal context in Saudi Arabia, TTWK, and will remind people that the horror is indeed constant , and hopefully persuade even more people too sign Amnesty's petition and ask our government (and monarchy) who they are consorting with.
Sorry if all you wanted to do was shrug and pour cold water on the whole thing. But why would you want to do that anyway?