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In being completely appalled by this attitude to Oscar Pitorius' trial?

305 replies

perfectstorm · 02/03/2014 15:46

So Paddy Power have decided to run a poster campaign and national media ad campaign on whether Oscar Pitorius is convicted of killing his girlfriend, complete with an image of him as an Oscar award, and the slogan " "It's Oscar Time. Money Back If He Walks." Their blog says, "Global media attention, bar-stool conversation and pillow talk will shift from the Oscars on Sunday night to Oscar on Monday when the Blade Runner straps on his prosthetic limbs for the long walk to the high court."

I don't know if it was an accident or whether he murdered her, but does it actually matter? A young woman is dead, this is a murder trial, and they think it's casual entertainment people can take a flutter on, akin to the sodding Oscars.

Are they run by David Brent?

OP posts:
Contrarian78 · 04/03/2014 15:12

It looks like you might be right; however, having just had a quick butchers at the Sanctions page of the ASA website, I shouldn't think that too many people at PP are concerned.

Kewcumber · 04/03/2014 15:14

Having to pre-clear every campaign is a pain in the arse.

Might be right? Hmm

You don't have the grace to admit that I am right?

Contrarian78 · 04/03/2014 15:21

I only had a quick look on the interweb (not at the ASA directly) so yes "might" as Winson Churchill said: "94% of so-called 'facts' which appear on the internet, are not to be believed."

Is that the best they can do, "a pain in the arse"? I'm not especially against this campaign (I do accept that it's in bad taste) but for those who are and there seem to be alot of you having to pre-clear a campaign would seem like a pretty crap punishment.

Contrarian78 · 04/03/2014 15:21

Winston Churchill even.

IceBeing · 04/03/2014 16:04

You need to factor in how slow the ASA are....it took them 2 years to rule on one thing I put in....

so yes having to pre clear an ad with an expiry date on it like the current piece of crap does would definitely be a major pain.

longtallsally2 · 04/03/2014 16:09

Have signed petition and am very happy to complain to the Advertising Standards Authority, but I have to say when and where I saw the advert - and have only read about it here. Can anyone give me an example of where and when it is available to see? It's a disgusting advert, and as a mother of teenage boys there is every reason to want it to be removed asap

Contrarian78 · 04/03/2014 16:14
Grin
Kewcumber · 04/03/2014 17:19

having to pre-clear a campaign not a campaign every campaign they run for up to 2 years. I'm guessing you haven't worked in advertising if you think thats not a big deal! They can also stop this print campaign if they rule against it - and any money spent on it goes down the drain.

Of course its not cutting off their heads with an axe - but to keep things in perspective we are talking about an offensive ad campaign about a murder trial - PaddyPower aren't actually on trial for murder themselves.

The issue wasn't about how vigorus the punishment is - you said it was censorship; I said that it wasn't, it was compliance (or non-compliance) with CAP codes and that part of the deal with being allowed to advertising to the general public was complying. You said it wasn't relevant, I said it was.

You don't need to take the word of a random internet person, the ASA sent out a press release which was widely reported today in the marketing press.

Contrarian78 · 04/03/2014 17:30

How is that not censorship?

Preventing the distribution of offensive BNP leaflets (although perhaps desirable) still amounts to censorship.

but to keep things in perspective we are talking about an offensive ad campaign about a murder trial - PaddyPower aren't actually on trial for murder themselves. I agree entirely.

sashh · 04/03/2014 18:44

I honestly don't think that this campaign (by PP) is going to encourage/condone domestic violence. As has already been pointed out, this was not (I understand) a UK campaign. The characters involved are so far removed from most of us (or at least they're perceived to be) it just somehow feels that they're "fair game"

Totally wrong in my opinion. Reeva Steemkamp was a beautiful, successful woman. She was killed by her partner.

That makes her the same as 2 women a week in the UK.

It makes her the same as one in four women in this country.

It is not far from home for many many people and a campaign that trivialities it is yet another instance of saying women don't count, their lives are worthless, they are not entitles to live without violence.

kim147 · 04/03/2014 18:52

This reply has been deleted

Message withdrawn at poster's request.

IceBeing · 04/03/2014 19:11

contrarian of course we have censorship. You aren't allowed to publish things that make claims that can't be substantiated for instance...also newspapers can't publish things that aren't true.

What made you think we lived in a country without censorship?

It is weird but true that the burden of proof is higher when you advertise something to make money than if you don't. Eg. infacol. They have (in my opinion) no evidence to support the fact their product treats colic, the people who give them the licence to sell the stuff as a drug have a lower burden of proof than the ASA! So there are able to sell it but not advertise it in certain ways....

perfectstorm · 04/03/2014 19:16

The police have more than 10,000 individuals currently logged as being at serious risk of death or serious injury at the hands of an intimate partner. Most are women. And it's acknowledged that it is a massively under-reported and hidden problem, too.

South Africa has horrendous violence problems across the board, and in one area in anonymous surveys a quarter of men asked admitted to having raped at least one person, with half of them (so an 8th overall) admitting to having raped more than one. That doesn't mean there is not a problem in this country too, and the implication that there isn't simply because it is worse elsewhere is... odd "reasoning".

The idea that laughing at what is alleged to be a violent murder at the hands of an intimate partner is somehow not relevant because furriners aren't like us seems pretty odd, to be honest. And one of the very sad things about this - amongst many - if it was indeed a murder, is that she was a campaigner against violence towards women (particularly sexual violence and domestic violence) herself.

As for the "censorship" issue: I think some people need to grasp the difference between freedom of speech and freedom of response. It's mind-numbing how often people huff and puff about people's right to say what they want, when the objection is actually to the actions of others to express disapproval. The aim is to ensure Paddy Power's disgusting misogyny and ableism don't go unchallenged, and to apply pressure to the company individually and the industry more widely to try to make the point that this is not good for them financially or reputationally. There's also a significant difference between protected speech for political activists, individuals and the media on the one hand, where the public interest defence can be balanced against the need to protect public decency and other groups' rights, and the claims that corporations who make extreme statements to grab attention should be allowed to do so for purely mercenary reasons, even if that creates a more hostile and difficult environment for marginalised people. "Censorship" is a nicely emotive dog-whistle word if one wants to steer a debate in a certain direction, but in actuality, it's a complex and multi-layered subject. Hence the very varied approaches taken to the balancing of competing rights in various jurisdictions - in the USA you can wear Nazi get-up in all seriousness and declaim from Mein Kampf; in parts of Europe, both are crimes. And both approaches can be very cogently defended.

And for all their bluster, that image and ad is no longer visible on their website. Which it was, yesterday. It's not a good time for the industry to attract even more focus on their ethics. This report, obtained by the Guardian, is to be released to Parliament next week.

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perfectstorm · 04/03/2014 19:25

Sorry, that was meant to be that some confuse freedom of speech with freedom from response.

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Italiangreyhound · 04/03/2014 21:49

perfectstorm very good points.

SeaSickSal · 05/03/2014 08:27

Jesus Christ. Looked at discussions of the day this morning and the first one was 'Pistorius Trial' and the second one was 'Oscar's fashion'. I was sitting open mouthed at the bad taste then realised, 'Oh, THAT Oscar'.

FrankelInFoal · 05/03/2014 16:19

According to the Racing Post the ASA have ordered PP to withdraw their Pistorius adverts.

ExcuseTypos · 05/03/2014 16:23

Fantastic news.

FrankelInFoal · 05/03/2014 16:25

I can't find a link to back it up at the moment, but it's on the Racing Post Twitter feed.

perfectstorm · 05/03/2014 16:59

That's brilliant. Really, really relieved to hear it. Good for the ASA.

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OnlyLovers · 05/03/2014 17:15

The people have spoken, eh? I'm really pleased about that.

squoosh · 05/03/2014 17:25

Fantastic!

SinisterBuggyMonth · 05/03/2014 17:26

This reply has been deleted

Message withdrawn at poster's request.

scallopsrgreat · 05/03/2014 18:23

Apparently the ASA received 5200 complaints - "an unprecedented number of complaints" m.bbc.co.uk/news/uk-26457881