Latecomer here, but someone has kindly dug up an old thread on which I'd put interesting links. So I'm reposting.
This is a list of "products" from HSCIC's Service Charges 2013/14. It seems HSCIC customers can specifically ask for patient-identifiable data.
Tabulation: A statistical table of aggregate data.
Bespoke extract - pseudonymised: A one-off extract tailored to the customer’s requirements of specified data fields containing no patient identifiable or sensitive data.
Bespoke extract - containing personal confidential data: A one-off extract tailored to the customer’s requirements of specified data fields containing patient identifiable data, sensitive data items or both.
Standard extract: Cumulative data for the financial year to date, delivered on a monthly basis via a subscription service. Users sign up to receive a year’s worth of data, delivered in monthly increments
Bespoke data linkage: A bespoke service linking one or more data sets held by the HSCIC to data supplied by the customer.
Patient status and/or tracking: Products designed to enable customers to receive one-off or on-going notifications of mortality and morbidity events affecting a specified patient cohort.
List cleaning: Validating demographic data to ensure it is accurate and improve linkage outcomes.
Prices for patient status and patient tracking include £2.26 for manual matching per record, and £3.78 for ad hoc matching per record. That's clearly about individual patients.
Interesting, a standard data set containing no personal confidential data is charged at £630, while a standard data set that does contain personal confidential data is £1094. Which I dare say reflects the data's increased value to the customer.