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Asda Shopping cart, with basics.

89 replies

Hawkins001 · 11/08/2022 18:29

Not sure how to word or phrase this other than its asdas promoting their basic brands , a trolley full for around £30.77

I figured fellow mumsnetters will debate your perspectives, on the promotion.

Asda Shopping cart, with basics.
OP posts:
girlmom21 · 12/08/2022 06:26

maddiemookins16mum · 12/08/2022 05:51

The faux horror on this thread is a joke. The reality is that some families don’t give a crap about fecking oats or fish/fresh fruit and veg, they’re happy with this kind of trolley of food so stop with the middle class, pretentious nonsense.

Fresh fruit and veg isn't middle class pretentious nonsense.

Families who aren't feeding their children those things are neglecting them.

lollipoprainbow · 12/08/2022 06:32

The faux horror on this thread is a joke. The reality is that some families don’t give a crap about fecking oats or fish/fresh fruit and veg, they’re happy with this kind of trolley of food so stop with the middle class, pretentious nonsense.

^this !!

Clymene · 12/08/2022 06:52

For those of you asking what's in the range - knock yourselves out

groceries.asda.com/cat/just-essentials/1215686354495

This is a promotional trolley of things which won't look gross quickly. They aren't suggesting that this should be your ideal shop.

And yes I can believe you're overrun with oats @Ragwort. God forbid the poor should eat anything that isn't worthy

NashvilleQueen · 12/08/2022 07:06

At the moment supermarkets seem to be at least trying which is more than I can say for the government. Someone from Iceland (shop) was on R4 the other day and they have a number of initiatives to help out.

ProbablyPossiblyPerhaps · 12/08/2022 07:11

NashvilleQueen are they initiatives to help out or are they marketing strategies though?
Rebranding and pushing your value range isn't helping out; its very much a self interested marketing strategy and designed to preserve and increase market share. A poster has pointed out that Asda has actually increased the prices of some genuine basics like pasta and removed others from the ramge completely!

Sirzy · 12/08/2022 07:23

They have added over 100 items to the range. Things like pasta have sky rocketed in price so their is only so much they can absorb.

yes of course it’s a marketing ploy because they are a business at the end of the day but it is also a range which can make a lot of difference to many families with tightening budgets.

BarbaraofSeville · 12/08/2022 07:24

HeartofTeFiti · 12/08/2022 06:11

Also if you can’t afford to put the oven on, what the hell are you going to make with lasagne sheets? That’s a weird choice. What about a loaf of bread and some jam?

It's not the food bank trolley but a relaunch of the cheapest own brand range at Asda.

Plenty of people buying it will be able to afford to buy the ingredients from this range and use them to make lasagne.

CombatBarbie · 12/08/2022 07:43

I think it may have been better for asda to do a weekly meal planner with what's in the trolley, I mean it looks like alot of stuff in there but I've done a £80 shop and thought "there's nothing there....." Maybe one or 2 complete meals as I'm sure many of have done.

I don't have an issue with their branded stuff and use asda as my top up shop after aldi.

gogohmm · 12/08/2022 07:47

They do have plenty of unprocessed including meat, salad items, peppers, mushrooms, potatoes, green beans, various fruits, salmon, eggs, then also minimally processed foods like pasta, cheese, chopped tomatoes etc.

I could certainly easily make a full weeks worth of food from the selection and you wouldn't know it was from this range with just a few store cupboard herbs and spices

Holly60 · 12/08/2022 07:50

Intellectualmalaise · 11/08/2022 18:34

Geez.. the fact that this is what we’ve come to, that for some families this will be through no choice of their own, what their weekly shop looks like. A shopping trolley full of cheap, processed food, that is severely lacking in nutrients.

This. There is no way anyone is having a balanced diet with this trolley.

NO fruit or vegetables??

I'd much rather see the cost of a trolley full of whole grains, lean meats, fruit and vegetables. Not as easy to afford, I'll bet.

gogohmm · 12/08/2022 07:53

The basket is purely illustrative, you can't see the bottom anyway - look at the full range

Holly60 · 12/08/2022 07:53

GreenIsle · 11/08/2022 19:14

There is a full range of fruits, vegetables plus meat in this range if people bothered to look properly are the whole list.

That's not what's being promoted though, is it? I think it's the message of this particular promotion which is all wrong.

Having said that - it is useful information as long as you use your noggin and buy the healthy stuff too.

It's good that this range is so identifiable.

Sirzy · 12/08/2022 07:56

gogohmm · 12/08/2022 07:53

The basket is purely illustrative, you can't see the bottom anyway - look at the full range

Exactly. But some people will find reason to be offended by anything!

Fairyliz · 12/08/2022 08:08

Chocolatiestchocolate · 11/08/2022 22:21

A Friend of mine would buy like this where she can bulk cook the sausage rolls and nuggets and put in fridge so only using oven every other day. But the electricity to Boil pans of carrots and spuds she cant afford. She will ping some beans in microwave. And that's that.
So yes veg is cheap but not everyone can afford to cook it.
She works FT as a nurse but due to debts left by an ex running up her CCards means shes living like this and food banks.

If she’s a nurse surely she’s intelligent enough to know you can also cook carrots and potatoes in the microwave?

Clymene · 12/08/2022 08:12

It's not advice on what a healthy shop is. It's literally putting the biggest items in a basket so it looks like a lot of stuff.

Fresh fruit and veg go off. Which make them unsuitable for a display like this.

Good grief, I can't believe this needs spelling out.

BarbaraofSeville · 12/08/2022 08:13

If you can afford to cook beige food in the oven you can afford boil vegetables, the cost of cooking is about the same.

CakeCrumbs44 · 12/08/2022 08:20

dementedma · 11/08/2022 21:28

Lots of fresh food is cheaper than processed. I bought a bag of carrots in Asda last week for 29p and made soup with the addition of an onion and a stock cube. Still cheaper than tinned soup

Plain carrot soup? No thanks ...

lollipoprainbow · 12/08/2022 08:20

@BarbaraofSeville maybe some people like to eat 'beige food' and what's that got to do with anyone else ?

CakeCrumbs44 · 12/08/2022 08:22

Spinasaurus · 11/08/2022 22:30

And they don't do the pasata anymore. So instead of 29p you need to spend 70p on the Asda brand stuff. It's not a lot, but across a shop it all adds up.

Asda own passata is 45p

BarbaraofSeville · 12/08/2022 08:22

It was in response to the PP who said someone was cooking sausage rolls and nuggets in the oven because they couldn't afford to boil carrots and potatoes

Kindofcrunchy · 12/08/2022 08:27

gogohmm · 12/08/2022 07:47

They do have plenty of unprocessed including meat, salad items, peppers, mushrooms, potatoes, green beans, various fruits, salmon, eggs, then also minimally processed foods like pasta, cheese, chopped tomatoes etc.

I could certainly easily make a full weeks worth of food from the selection and you wouldn't know it was from this range with just a few store cupboard herbs and spices

There is no such thing as unprocessed food from a supermarket. Especially not meat - have you seen what they have to do to it to make it "pretty" and not horrifying? Most people would not buy it if it came straight from the slaughterhouse. Also love how you think cheese is minimally processed.

Sux2buthen · 12/08/2022 08:29

Oats and whatever won't go into a lunchbox quickly for school, maize snacks etc obviously will.
It's a nice range, the photo is an example and it's a big help. It's not been done for the slightly better off to analyse and froth over.
Grow up frothy ones

Kindofcrunchy · 12/08/2022 08:30

Clearly no thought has gone into providing for people with specific health needs and dietary requirements to produce this beige offering. What are gluten allergy sufferers supposed to do? Egg and dairy allergy? Not to mention people with legally protected beliefs who can't eat this crap either? Shameful

Sirzy · 12/08/2022 08:30

BarbaraofSeville · 12/08/2022 08:13

If you can afford to cook beige food in the oven you can afford boil vegetables, the cost of cooking is about the same.

Because a pan of boiled veg is so filling isn’t it!

Gmamaofboys13 · 12/08/2022 08:30

The range includes apples, pears, plum, raspberries, blueberries, bananas, eggs, salmon, beef steak, beef roasting joint, beef mince, pork mince, pork chops, pork belly, eggs, porridge oats, potatoes, green beans, tomato's,. frozen veg, tinned veg, pasta, rice, spaghetti, tinned kidney beans, chick peas, chopped tomorrow, plum tomatoes, museli, wheat biscuit, crisps, biscuits, sliced meat, chicken thighs/whole/portions, cheese/grated/block/parmazam/ soft cheese, cheesecake, trifle, cheesecake, yoghurt, moeralla, toilet paper, washing powder, tissues, kitchen roll, tinned soup, fish, lemons, limes, oranges, satsumas, dried fruit, yoghurt, avocado, mushrooms, uht milk, soya milk, bread, spread, butter, peppers, chocolate bars, ice cream, chips, fish fingers, chicken nuggets, pizza, cans of bitter, tinned Irish stew, white chicken sauce, pasta sauce ect. Ready meals...Basic items which can have puree or herbs or lentils added to bulk it out.

I think the yellow packaging highlights it's cost aka simulator to reduced yellow label items, over 300 products makes it bigger than the next value range by over 100 items. I know the display doesn't showcase the full range, nor is it healthy. But I for one, am extremely grateful that asda have down this, especially considering the huge rise in energy bills in October. It means families can have a balanced variety, in very challenging economic times.

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