DD (15) mentioned, and we both noticed, when we last went on the tube, how many ads there were for instant grocery deliveries, and how many different companies there were doing it. A year or so ago I'd never really heard of the concept.
Who uses them? Do you use them in place of, or as well as, traditional supermarket deliveries?
The radio ads (to me) sound a bit contrived - one example is you've started boiling water for pasta...but realised you haven't got any pasta. But surely people aren't buying (and paying for delivery) for just one thing? There must be a minimum spend.
I thought it was possibly more of a thing in London (especially as lots of people who live rurally or even semi rurally say they don't get uber eats or deliveroo where they are) but when I lived in London it was much easier to find a nearby corner shop/tesco metro/sainsburys local etc that was open long hours, 7 days a week, than it is now living out in commuterville.
I'm probably just really behind the times!