Well, how about my conversation with DP just five minutes ago. 'What do you want for packed lunch tomorrow?'.
[thinking really hard to find something I actually like].
How about egg & cress sandwiches? The supermarkets don't sell cress anymore and they don't sell wholemeal flour to be able to make a loaf in the breadmaker. Spinach/watercress is out because they're looking limp and a bit brown/slimy.
How about a prawn/pasta salad? And a yoghurt/some fruit? I'd like a soya chocolate milkshake or a fruit juice as well. And it would be nice to have hummus, carrot sticks/cucumber and pitta bread on Wednesday.
We therefore need
Prawns
Pasta
Cucumber
Tomatoes
Lettuce
Fresh Dill
Lemon Juice
Carrots
Chickpeas
Tahini
Garlic
Pine nuts
Pitta bread
Soya yoghurts
Soya milkshake/fruit juice cartons
Fruit.
DP goes to try and source these ingredients.
Supermarket 1 has frozen prawns and a bag of pasta. The veggies are largely inedible, so cannot be bought there (think green potatoes, brown lettuce and everything else is absent). The prawns are hidden at the back of a freezer, obscured by waffles, burger, nuggets, potato products, etc.
Off to supermarket 2. They've got a slightly soft cucumber, cherry tomatoes and some bright green bananas. Oh, we're lucky today, they've got some soya yoghurts.
Off to supermarket 3. A bag of carrot sticks (no whole carrots that would cost a hell of a lot less for a hell of a lot more). A tin of chickpeas, but no tahini. A single, sad looking garlic bulb. No lemons. We could have a punnet of strawberries, but from experience, they'll be furry by the morning. They don't sell dairy free items at all. There's a big tub of hummus, but it contains a ton of oil (and not olive oil). Instead of wholemeal pitta bread, they sell Warburton's Thins for a lot more. You could buy a prawn & pasta salad there, but it's nearly four quid for a plastic tub of mostly grated carrot and about 12 prawns.
In the end, he comes back with half the ingredients (so half the nutritional content), he's traipsed around three shops for my benefit and is quietly muttering about how much easier it would be if I'd settle for a pot noodle, packet of crisps and a Kit-Kat.
Is it any surprise that people pick up the less healthy versions when the supermarkets - particularly the smaller, 'local' ones where they've deliberately eliminated the independent traders - don't like selling the ingredients or fresh produce when they can make more in a smaller space by flogging the processed, prepared, branded stuff?