Whiskey I find this really interesting actually because it’s a massive misconception that we’re rolling in it! As a rule of thumb it’s a mark up of x3 - hear me out- a third is the cost, a third is your overheads- rent, depreciation on stock, insurance (massive) and a third is your profit ie wages. So if you’re dress was £1500 they made £500 on it, if they make 6 sales a week (a good week) it’s £3k a month- not huge money, not small either but massively risky career