To everyone who enquired about their children being interested in aviation, here's what I would say:
When a person walks into an interview, their academic results only paint a small part of the picture. Obviously do your best in school - subjects I would suggest would be maths, physics or another of the sciences, a European language, and geography. That's not to say that somebody with an A level in history and music doesn't make a fantastic pilot.
A far bigger part of the picture is your personality. Solid candidates need to be able to communicate clearly, confidently and accurately. They have to have the ability to say 'I don't know' when asked about something they do not know rather than bluff. It shows that they understand that they cannot know everything and that it's not a one man (or woman) show. Being a member of a team is important but not necessary. You have to show that you can lead as well as follow others. You have to be able to describe situations where your skills helped a team overcome a challenge. Even if you have studied something completely non related to aviation, use it to your advantage by showing how it demonstrates that you can apply yourself through intensive studies. The course for ab initio pilots is ferociously intensive but short lived (approx 14 months).
The hardest part for most people is raising the funds to train yourself. It costs in the region of £90,000 - BUT do bear in mind that the salary is very competitive and you recoup that investment very quickly, while most of your college buddies are earning less that half of that. You will be in a position to repay your loan and enjoy a healthy salary. There are very few airlines left in the world who do fully sponsored cadetships and the competition for places on these is mind boggling. You'd be looking at a ratio of one job per 5000 applicants. Most pilots nowadays have to fund their own training and get their own license before they can approach an airline. Also, don't forget the Armed Forces is an amazing way to fly. Doing a college degree will certainly stand to you. It will also be a nice insurance policy to have in place in case you ever lost your flying license due to medical reasons.
Be sure to take a couple of flying lessons before you commit to anything. Study aptitude tests, increase your 3D thinking ability, join a team sport and most importantly - if at first you don't succeed - keep trying, keep trying, keep trying!! Some of the best pilots I know only made it after a number of failed attempts.
Hope that helps everyone who was curious!