Ok
Say there is a massive company (WhiteStone (WS)) which is given your pension plan and your spare cash to invest in the global markets.
It is the biggest and the market leader.
WS buys and sells shares and acts as a bankloan by buying and selling bonds.
WS has corporate values that it uses as proof of what a good citizen it is.
Other investment companies want to match WS and win your business so they track copy what WS is doing
Non employees who want to work there will encourage their employers to do what WS do.
And non-invester companies want WS to buy new shares or new bond Or buy existing shares/bonds for a good resale price. so they change to what WS want in an investment.
Once WS own shares it gets to vote on what is a good corporate value
If it loans money it can set terms and conditions.
You want to make sure that your money is only invested in a business with a corporate value or a specific EID value of including a yellow flag in any official logo.
As an outsider before you invest you want to make sure that WS has the correct logo and an internal EID team to keep the EID in place
But WS Is taking your money and investing it in other companies.
Say in a bank
Your next question is has the bank also got a yellow logo
If they do you agree that WS used your money to help it do business but put an external EID in place to make sure the bank keep the logo.
They want to keep your money and put an internal EID in place
But your money is taken by the bank and invested too.
So you ask WS to ask if the bank customers who use the money you gave the bank have a yellow logo
The bank put an external EID in place.
You, your employer and the local shops are a customers of the bank and need a proof you each have a yellow logo.
Plus you are getting other investment companies and non-employees to follow your lead by matching the WS EID
In real life as a tiny investor you can not ask WS to provide a yellow logo. But if you can reach an economic size WS change the way SW do business to keep your money.
If you can become an insider employee you can sell the idea of how good the yellow logo is and how good it would be to have it as a corporate value as people would invest just because they value the logo too. You are now getting paid to use other peoples money to create an EID team and roll it down so they need a yellow logo to get a job, housing, buy food etc
If you are the boss of WS you just say that the yellow logo is happening. You contol the money and can lobby politicians and run targeted ad campaigns at people who vote for politicians etc and get to lobby the investment industry too.
If hand that rocks the cradle rules the world and you can not be the WS boss you may want to get into education and teach all (the bright business mind and the government employee setting banking rules and the road sweep with a pension) that everyone needs a yellow logo to be a good person.
Now that ^ is all a right wing tinfoil hat bla bla bla .... because your decision about a yellow logo always existed