Have we discussed costa yet?

The style of branding on their twitter is the same (?) artist. Why should a seller of coffee glamorise elective double mastectomies? It’s in poor taste.

@canofsoup Im so sorry to hear about what you have been through

Sarah Ditum on Times Radio

twitter.com/TimesRadio/status/1686357230717722624?s=20

HW, bit of a self own. She's really going to drink that expensive, tepid crap that Costa sells.

Errr

Bud lite.

When people start shooting beverage
and
political pundit are using localised brand market share loss to speculate on swing voting patterns for the highest political office.
🤷

Maybe these brands should start showing actual surgery outcomes for “top” and “bottom” surgery rather than these cutesy caricatures. Stop this shit in its tracks.

https://www.asa.org.uk/news/strict-new-rules-for-ads-for-cosmetic-interventions.html

'Children and young people are particularly vulnerable to body image pressures and negative body image perceptions are prevalent amongst those groups, which can have an impact on their self-esteem, wellbeing, mental health and behaviours. In particular, the period of adolescence has been highlighted in the evidence cited by consultation respondents as a life stage in which children and young people’s body image positivity may rapidly decline.

Children and young people’s body image perceptions and their susceptibility to pressures to change their appearance, including considering cosmetic interventions as a potential means to address those concerns, are influenced by a number of social and cultural factors. Nevertheless, the evidence shows there is potential that exposure to different forms of media including advertising, particularly those that focus on body image ‘improvements’ such as cosmetic intervention procedures, is likely to exacerbate body image dissatisfaction and negativity during vulnerable stages of their lives. '

It's been pointed out on AIBU that these guidelines are aimed at companies advertising cosmetic interventions, but I think they may be very relevant if anyoe is making a complaint to ASA.

I think Costa was very ill-advised to go with this campaign. I assume, due to lack of rainbows and twee cartoons in branches, that they thought they could fly this one under their radar as only ‘yoof’ frequent certain events or use social media.

Helen Webberley. Trans promoting doctor.

But Breast cancer is just a sex specific illness. You can't glamorise it, and you can't make women get it to monetise it.

It's unleverage-able, and therefore their marketing team couldn't care less about it.

Who is HW?

I was surprised to see HW's tweet admitting that trans is a mental condition.
I'm trying to work out what other mental (or emotional) health conditions require invasive and permanent surgery. I'm drawing a blank.

Even if a mastectomy performed because of a gender dysphoria diagnosis is routine and normal (I have no idea), most people with mastectomy scars had the operation to prevent cancer, regardless of whether they would identify with their post operative body.

To suggest that the scars are something to be proud of in this way is to dictate and co-opt the experience of a rather larger group of women.

Costa should not need a boycott to understand why this is wrong.

Can they not see that most women have mastectomies because of cancer, and that this has nothing to do with identity.

It should be obvious to anyone that this is crass and offensive.

''Costarectomy'

(noun)

1. The sacrificing of a global corporate business to gain respect from a small elite of Western radical progressives.
2. The wilful abandoning of one's customer base, for a perceived higher cause.
3. The process of showing obeisance to an elite cultural movement.'

Yes. It is firmly aimed at the teenage girls who go in there to drink the 'iced cooler' type drinks, not even coffee usually. They know their segment.

What a dangerous unethical attitude. Great for history that she is willing to put this on the record. Wonder if Costa will continue to be grateful for her support....

Hopefully, they've made a massive mistake. Probably as a result of being owned by an American company who don't realise how the tide has turned here.

I hope the boycotting is significant. It will also send a message to the US that disillusionment with this ideology is coming to them too.

Webberley is a genuinely frightening individual. In the 16th century she'd have gleefully reported women for suspicious behaviour, and enjoyed checking their bodies for proof of suckling devils. All with the glow of the self-righteous zealot.

doesn't look quite so cute when you see the real, livid scars and the girl in physical pain bearing them does it?

No, they’re definitely huge pouty lips. I’ve seen some more of the artist’s work (Ashton Attz, a trans man): cartoon people also with same exaggerated mouths.

That is so sad.

Oh dear Mr B and/or the editor are playing word games*

Mastectomies, also referred to as top surgery, are carried out on transgender men to remove breast tissue, but some campaigners fear that women could be encouraged to permanently change their bodies.

[ Its owned by a US company with the nice white teddybear and Sperm Producer Happy Holidays logos]

[ A spokesman said its ok but has an updated CV ]

[ look over there at the good works ]

[ You can buy good works too! ]

• warning original report may have been slightly editorialised.

Yes, @Boiledbeetle , I completely agree.

I'm on summer break currently, so actually have time for a sit down with a cuppa and Mumsnet. The vast majority of replies on the other thread are horrified about this.

Also, I finally managed to get my Kindle copy of your book! Bastard thing has been refusing to download/connect to the internet. DH managed to do something to it, and I had a 5 min window to download UTDOD, and the two missing Strike novels. Good times!

The good thing about when they make it in to AIBU is its a good chance to see how the wind is blowing outside of our little corner.

It's blowing in the right direction currently