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Feminism: Sex and gender discussions

Scheme to give Barbie dolls to primary school children

234 replies

ArabeIIaScott · 21/07/2023 09:18

https://www.telegraph.co.uk/news/2023/07/21/scheme-to-give-barbie-dolls-to-150000-children-is-alarming/

'Primary school scheme is ‘gender stereotyping’ and ‘stealth marketing’ by Mattel, experts say'

'Mattell's "Barbie School of Friendship" programme, in which free dolls are given for children to carry out role play exercises, has been rolled out to 700 schools across the UK, "with the potential to reach more than 150,000 pupils", according to the company.'

https://www.news-medical.net/news/20230720/Mattel-accused-of-stealth-marketing-after-giving-away-free-Barbie-dolls-to-schools.aspx

'experts have criticized the programme, raising questions about potential negative effects of Barbie dolls in terms of gender stereotyping, questioning the use of research to justify the programme, and asking whether companies should be able to freely market their products through schools."The project makes me suspicious that it may be exploitative", said Philippa Perry'

Scheme to give Barbie dolls to 150,000 children is ‘alarming’

Primary school scheme is ‘gender stereotyping’ and ‘stealth marketing’ by Mattel, experts say

https://www.telegraph.co.uk/news/2023/07/21/scheme-to-give-barbie-dolls-to-150000-children-is-alarming

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Iwasafool · 21/07/2023 17:01

RebelliousCow · 21/07/2023 16:52

How do you recall it, then?

I recall my sons having chopper bikes in dark colours and their girl cousins having pink bikes with a basket for their "shopping." My sons wanted guns, Jedi swords and to play football/cricket/rugby and their girl cousins wanted baby dolls and dancing lessons.

Girls definitely wore pink, not all the time but pink was popular for girls.

HadalyEve · 21/07/2023 17:00

RebelliousCow · 21/07/2023 15:58

I grew up during the 1970's; played netball, rounders, rode my bike, climbed trees, made dens, constructed cities out of lego; had short hair; enjoyed school; did well; went to an all girls grammar school - continued with sport; and being aspirational was encouraged.

Things changed in the early 1980's - and that was down to the arrival of American style consumer culture and the corportate culture. It was very marked.

Well, I also grew up in the 1970s and

  • wasn’t allowed to wear trousers or shorts only dresses and skirts.
  • wasnt allowed a boy haircut
  • I had the bad old blonde Barbies plus one dark haired Barbie that my blonde Barbie would bully.
  • wasn’t allowed boy toys like lego
  • couldn’t join the Boy Scouts, so made do with girl guides which Red Cross certified me in infant care, infant and child CPR and babysitting along with teaching me skills like more sewing and crafting. None of the fun stuff the boys got to do.
  • wasnt allowed to take wood/metal shop classes with the boys- was forced to take home economics which was sewing and cooking class
  • wasnt allowed to do football, rugby or netball as those were boy sports
  • was told university wasn’t for me, but rather marriage, babies and maybe if I’m lucky a job at the village co-op because girls don’t need to earn a living but boys do,
and so on. And yes. Many of my non uniform skirts and dresses were pink or floral. Every Easter we had a brand new frilly dress for church and it was like a mini princess dress for each girl.
RebelliousCow · 21/07/2023 16:52

Iwasafool · 21/07/2023 16:51

I was a mother in the 70s and it isn't how I remember it either except girls with short hair wasn't unusual.

How do you recall it, then?

Iwasafool · 21/07/2023 16:51

HadalyEve · 21/07/2023 16:49

What? That’s not the 1970s childhood I remember at all.

I was a mother in the 70s and it isn't how I remember it either except girls with short hair wasn't unusual.

RebelliousCow · 21/07/2023 16:51

HadalyEve · 21/07/2023 16:49

What? That’s not the 1970s childhood I remember at all.

What was your experience?

HadalyEve · 21/07/2023 16:49

RebelliousCow · 21/07/2023 15:38

Before the Barbie craziness this pink -princess obsession just wasn't a thing, though. American consumer culture packaged up gender and sold it to people in the form of expensive plastic toys and hyper stereotyped role models.
Mattel and Disney.

In the 1970's girls didn't wear pink, toy aisles were not segregated in the way they are now - there was far more uni-sex styles of clothing and girls often had short hair..

What? That’s not the 1970s childhood I remember at all.

HadalyEve · 21/07/2023 16:47

BinturongsSmellOfPopcorn · 21/07/2023 13:57

They may be more varied but I'm still not seeing a single physically achievable body. Even a catwalk director would send all of those to a doctor to be checked for eating disorders.

Try following my link. Barbie comes in petite, curvy and plus size and none of them have giant fake titties any more.

RebelliousCow · 21/07/2023 16:47

Screamingabdabz · 21/07/2023 16:12

My mother literally used to ask the hairdresser to cut my hair into a “paige boy” style. I hated it.

I’m sure there were plenty of girls that liked climbing trees, having short hair and dressing in brown. I didn’t. And lots of other girls didn’t.

This is the whole point of Barbie - a lot of the misogyny that feminine women encounter is actually from other women that sneer at beauty aesthetics and ‘bimbo’ insults. You’re not a superior type of female because you have short hair, play sport and don’t like make up. Other types of women exist - ones that are ok with dresses and lipstick and still have brains, qualifications, families and professional jobs.

But being feminineine does not necessarily equate with pink plastic toys and Barbie dolls.to my mind that is just a consumer version of femininity.

Being 'feminine'can mean liking to nurture your teddy bear or tuck it up into bed; or liking pair bonding types of play.

By the way, I personally wear skirts most of the time because that is what suits my body shape. If i had a slimmer more androgynous figure I'd wear very different clothes to the ones I do. That is because I am very conscious of aesthetics; love beaitiful objects, design, and like my home to be comfortable and so on. I appreciate beauty. I also contribute to an almost exclusively male soecialist interest forum which focuses on urbanism and architecture.
I reckon they see many see as having a 'feminine' sensibility.

Critiquing Disney, Barbie and american consumer culture is not to suggest I am a better feminist than you. I don't even call myself a feminist anymore, actually. I'm just interested in women's isues - naturally.

Rudderneck · 21/07/2023 16:45

IsleofDen · 21/07/2023 13:29

I see the issues with the traditional Barbie doll, but honestly so few children are capable of imaginative play now (to the point that teachers and TA’s have pointed it out to me) that any help for this should be appreciated.

I’d probably feel more comfortable with playmobile or something similar, but given that they aren’t offering free toys and schools are literally skint, the point is pretty moot.

I am with you on the imaginative play issue. When I was working in schools a few years ago, part of what I did involved having children create a story or narrative, and we used play to get things moving. Many had a lot of trouble when they were much older than you'd expect.

Playmobile is funny. Part of why adults feel it is healthier is that it is more abstract looking, but for kids, I think they don't read quite as "real" people, and not quite adults either.

Iwasafool · 21/07/2023 16:42

Jigslaw · 21/07/2023 14:30

Lmao Steiner ideas- he was a massive racist who believed white people were more intelligent than everyone else, inspirational. But yes young children can certainly have a lot of fun with objects such as stones, sticks and other items, there isn't any harm in toys either especially as they get a bit older. Plenty of young girls and boys have great fun role playing and conducting imaginary play with Barbie, Ken, Action Man and whatever other dolls.

I wouldn't have wanted Steiner as some sort of role model for my kids and as they are mixed race he wouldn't have wanted it either so I suppose I can agree with him on one thing.

RebelliousCow · 21/07/2023 16:37

Jigslaw · 21/07/2023 16:04

The wider issue is that children in general don't do those things anymore. Playing outside is definitely not as much of a thing but we did it in the 80s and 90s and played with barbies (shock horror). Decades gone by absolutely had a wider gulf between girls and boys than we have now, it's ridiculous to suggest otherwise.

I'm sorry, but I don't agree.

The one main difference, for example, between my education and that of boys at similar type of school was that we were expected to do Domestic Science, and they did Woodwork.

There will always be differences between boys and girls - because there are sexed differences - but the way that gender has become packaged up now has resulted in many girs wanted to simply opt out of what 'being a girl' is now supposed to represent.

My granddaughter ( who is now 8) decided she wanted her cut short when she was 5 ( in spite of no other girls at her school having short hair). She's quite athletic and sporty and likes gaming/tech amongst other more 'girly' preferences. The stylist my daughter had booked completely freaked out. She'd never cut a girl's hair short before - so another older, more experienced stylist had to take over. This is quite common now, I notice: some women's stylists just don't/can't work with short hair. There is a uniform, standard look amongst many girls now -which involves long, straight hair, fake tan, nails etc

I used to teach in secondary schools - and I simply don't think it is true that the gulf between girls and boys was any wider when I was at secondary school - than it is now. It maybe because I went to an school geared up to academic accomplishment? Personally I think single sex schools are good for girls - they can just focus on what they enjoy and are good at without the distraction of boys/pubertal surges etc

I don't think that much has changed between men and women, actually- the hard wired differences ( and same issues) remain - even though more women are now in a range of occupations they simply wouldn't have been in the 1970s.

Scheme to give Barbie dolls to primary school children
Scheme to give Barbie dolls to primary school children
Scheme to give Barbie dolls to primary school children
cuckyplunt · 21/07/2023 16:34

Yeah, they should hand out free friendship pine cones instead!

NumberTheory · 21/07/2023 16:31

Needmorelego · 21/07/2023 13:02

How fantastic.
@ArabeIIaScott I am guessing you haven’t seen the amazing variety of Barbies available.
There loads and loads of various body shapes, sizes, skin colours, hair types. Some have disabilities or skin conditions. And so many many careers.
Barbie is great. .

The diversity in skin colour is good and the availability of dolls with disabilities is good, but they are all still promoting unrealistic body shapes. The standard Barbie is so bad that people are apparently fooled into thinking the newer dolls represent real diversity in body shape. Even “Curvy” Barbie would scale up to a size 8 adult woman - she would be taller and skinnier than the average young woman and with a highly unrealisticly small waist.

With more than 1 in 7 healthy weight girls dieting, a big increase in healthy weight boys dieting, a lowering of the age at which children first start dieting, an increase in the number of healthy weight girls who consider themselves overweight, and an increase in depression for girls who consider themselves overweight, schools need to be very careful about whether they are a part of the normalization of unrealistic body shape ideals and the promotion of a culture that leaves girls feeling bad about being unable to meet them.

Screamingabdabz · 21/07/2023 16:12

RebelliousCow · 21/07/2023 15:53

It wasn't " boyish". It was just girls with short hair styles.

Can't you see how defining things in such gendered ways has led to where we are now?

My mother literally used to ask the hairdresser to cut my hair into a “paige boy” style. I hated it.

I’m sure there were plenty of girls that liked climbing trees, having short hair and dressing in brown. I didn’t. And lots of other girls didn’t.

This is the whole point of Barbie - a lot of the misogyny that feminine women encounter is actually from other women that sneer at beauty aesthetics and ‘bimbo’ insults. You’re not a superior type of female because you have short hair, play sport and don’t like make up. Other types of women exist - ones that are ok with dresses and lipstick and still have brains, qualifications, families and professional jobs.

Jigslaw · 21/07/2023 16:06

If you look at fashions of the last few centuries let alone decades and the roles, opportunities and place in society between men and women you'll see how ludicrous it is to blame barbie for apparently exasperating it.

MrsTerryPratchett · 21/07/2023 16:05

I don't like the advertising aspect. But I will stick up for Barbie. DD was obsessed when young. Didn't like any other stereotypically 'girl' things but loved Barbie. Barbie is intelligent, effective, a good friend and family member, has lots of jobs which help her and others, assertive and independent. Passes the Bechdel test in every episode of the series. The series is funny too, "how many jobs HAVE you had Barbie?" "how old ARE you Barbie?". Her relationship with Ken is very much an addition to her life, NOT the main focus.

OK so the body image stuff is awful. It's not a matriarchal utopia like My Little Pony. But it's not as terrible as it used to be. We also got all hers from a mum of twin boys, one of whom LOVED Barbie and Elsa,

DD has grown into a short-haired, jeans and hoodie wearing feminist. Despite Barbie's evil machinations. Not sure we will see the film but I think DD might enjoy a little stroll down memory lane.

Jigslaw · 21/07/2023 16:04

RebelliousCow · 21/07/2023 15:58

I grew up during the 1970's; played netball, rounders, rode my bike, climbed trees, made dens, constructed cities out of lego; had short hair; enjoyed school; did well; went to an all girls grammar school - continued with sport; and being aspirational was encouraged.

Things changed in the early 1980's - and that was down to the arrival of American style consumer culture and the corportate culture. It was very marked.

The wider issue is that children in general don't do those things anymore. Playing outside is definitely not as much of a thing but we did it in the 80s and 90s and played with barbies (shock horror). Decades gone by absolutely had a wider gulf between girls and boys than we have now, it's ridiculous to suggest otherwise.

RebelliousCow · 21/07/2023 15:58

Jigslaw · 21/07/2023 15:50

Is this true though? People go on about the past as if it was some sort of androgynous beacon of equality when it was anything but. Clothing was heavily sexed, women and girls didn't have the same opportunities as boys and men even at school let alone at work, boys were ridiculed for playing with dolls etc and there were very clear societal expectations.

I grew up during the 1970's; played netball, rounders, rode my bike, climbed trees, made dens, constructed cities out of lego; had short hair; enjoyed school; did well; went to an all girls grammar school - continued with sport; and being aspirational was encouraged.

Things changed in the early 1980's - and that was down to the arrival of American style consumer culture and the corportate culture. It was very marked.

RebelliousCow · 21/07/2023 15:53

Screamingabdabz · 21/07/2023 15:49

And yet lots of little girls took to it and love it - pink, sparkles and all things cute. The kawaii trend is the same. What is wrong with that? I fucking hated the brown 1970s aesthetic with the boyish haircut and boyish school shoes. I would’ve given anything for the disneyesque colours and frills that girls have now. So many women who personally detest the vomitous nature of the colour pallet are denying their daughters a softer more playful expression of what it is to be a female child.

It wasn't " boyish". It was just girls with short hair styles.

Can't you see how defining things in such gendered ways has led to where we are now?

Jigslaw · 21/07/2023 15:51

So many women who personally detest the vomitous nature of the colour pallet are denying their daughters a softer more playful expression of what it is to be a female child.

Because anything masculine or associated with men will also be seen as superior and aspirational.

Jigslaw · 21/07/2023 15:50

RebelliousCow · 21/07/2023 15:38

Before the Barbie craziness this pink -princess obsession just wasn't a thing, though. American consumer culture packaged up gender and sold it to people in the form of expensive plastic toys and hyper stereotyped role models.
Mattel and Disney.

In the 1970's girls didn't wear pink, toy aisles were not segregated in the way they are now - there was far more uni-sex styles of clothing and girls often had short hair..

Is this true though? People go on about the past as if it was some sort of androgynous beacon of equality when it was anything but. Clothing was heavily sexed, women and girls didn't have the same opportunities as boys and men even at school let alone at work, boys were ridiculed for playing with dolls etc and there were very clear societal expectations.

Screamingabdabz · 21/07/2023 15:49

RebelliousCow · 21/07/2023 15:38

Before the Barbie craziness this pink -princess obsession just wasn't a thing, though. American consumer culture packaged up gender and sold it to people in the form of expensive plastic toys and hyper stereotyped role models.
Mattel and Disney.

In the 1970's girls didn't wear pink, toy aisles were not segregated in the way they are now - there was far more uni-sex styles of clothing and girls often had short hair..

And yet lots of little girls took to it and love it - pink, sparkles and all things cute. The kawaii trend is the same. What is wrong with that? I fucking hated the brown 1970s aesthetic with the boyish haircut and boyish school shoes. I would’ve given anything for the disneyesque colours and frills that girls have now. So many women who personally detest the vomitous nature of the colour pallet are denying their daughters a softer more playful expression of what it is to be a female child.

parietal · 21/07/2023 15:43

Imaginative play & small world play is great for kids - they should get more chances to do it, inside and outside school.

If they have lego & playmobil, that is great. but if they only have access to Barbie (because budget / promotion whatever), that is OK too. much better than nothing.

RebelliousCow · 21/07/2023 15:38

Screamingabdabz · 21/07/2023 15:30

Actually Barbie is the ultimate feminist icon because the message to feminine girls is that you can love pink and traditionally ‘girly’ things and not be ‘less than’ because of it. That’s what the new Barbie movie is all about. Barbie lives in a world that is joyful and nurturing and purely built for girls, not for men (like the real world).

My dds both loved playing with Barbies and as young women now they take no shit with patriarchal ideas or misogyny. I have no problem giving school children barbies to play with.

Before the Barbie craziness this pink -princess obsession just wasn't a thing, though. American consumer culture packaged up gender and sold it to people in the form of expensive plastic toys and hyper stereotyped role models.
Mattel and Disney.

In the 1970's girls didn't wear pink, toy aisles were not segregated in the way they are now - there was far more uni-sex styles of clothing and girls often had short hair..

RebelliousCow · 21/07/2023 15:34

Sugarfree23 · 21/07/2023 13:21

Give Barbie a bit of credit.
Independent, multiple home owning, woman, many cars, and a cool boyfriend.

Apparently the creator of Ken said Barbie should never marry him and become a housewife dragged down by loads of housewife stuff.

Come on Barbie let's go party!

It's the sort of feminism that is rooted and created by consumerism and the 'lifestyles' that can purchased, in my view.

The early women's movemnt rejected all of that.