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Feminism: Sex and gender discussions

Scheme to give Barbie dolls to primary school children

234 replies

ArabeIIaScott · 21/07/2023 09:18

https://www.telegraph.co.uk/news/2023/07/21/scheme-to-give-barbie-dolls-to-150000-children-is-alarming/

'Primary school scheme is ‘gender stereotyping’ and ‘stealth marketing’ by Mattel, experts say'

'Mattell's "Barbie School of Friendship" programme, in which free dolls are given for children to carry out role play exercises, has been rolled out to 700 schools across the UK, "with the potential to reach more than 150,000 pupils", according to the company.'

https://www.news-medical.net/news/20230720/Mattel-accused-of-stealth-marketing-after-giving-away-free-Barbie-dolls-to-schools.aspx

'experts have criticized the programme, raising questions about potential negative effects of Barbie dolls in terms of gender stereotyping, questioning the use of research to justify the programme, and asking whether companies should be able to freely market their products through schools."The project makes me suspicious that it may be exploitative", said Philippa Perry'

Scheme to give Barbie dolls to 150,000 children is ‘alarming’

Primary school scheme is ‘gender stereotyping’ and ‘stealth marketing’ by Mattel, experts say

https://www.telegraph.co.uk/news/2023/07/21/scheme-to-give-barbie-dolls-to-150000-children-is-alarming

OP posts:
Thread gallery
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LittleBearPad · 23/07/2023 10:32

Barbie is what she was in the 80s, which I think for many of us who grew up then is hard to remember.

Jigslaw · 23/07/2023 10:29

RebelliousCow · 23/07/2023 10:23

Do 10 year old girls play with dolls?

I don't think they play with them no just as generally they don't have play areas and toys out at that age, but DS did a project in year 6 with dolls (they had to design a house) so depends really. Yes children age out of playing solely with cardboard boxes, sticks and pinecones though. I don't think the school would or should actively spend money on them, but I can see uses and value if they're free. Schools already have toys anyway, so not sure on the toys vs pine cones it's just whether they have new and more diverse toys or just the tatty, outdated and not very diverse ones they've had for years and can't afford to replace.

FrancescaContini · 23/07/2023 10:28

@Jigslaw No, obviously not. I was thinking of much younger children. But I don’t think Barbies will be given to ten year olds so I don’t understand your point.

Waitwhat23 · 23/07/2023 10:27

Jigslaw · 23/07/2023 10:12

The sneering on this thread at the idea of open ended resources ('pine cones and wooden sticks!!') is bemusing

Anyone who has children, has worked with children, has spent time playing with children will know that the vast majority love playing with sticks, stones, pine cones and whatever else and come up with all manner of games/scenarios with them- it's more bemusement at the idea of just having these in a school for primary aged children to play with.

You're being rather disingenuous there. Your first post on this thread was -

Yes let's replace all of the toys in schools with wooden spoons, sounds like a great idea!

which was in reply to this post -

'Dolls may well be beneficial, although iirc children do best playing with something low tech like, say a wooden spoon, which they can make into and project into a far broader range of ideas and ideals.'

That poster wasn't suggesting that all resources be replaced with wooden spoons etc.

Additionally, role play in Primary School classrooms tends to be along the lines of an imagination area like a home corner, or a shop, or a castle etc.I don't think I've ever seen dolls (Barbie or otherwise) in classrooms. And that's not to say that I don't think they could be added if it's found to be beneficial but that it doesn't necessarily need to be Barbies. Which is part of what is being discussed.

RebelliousCow · 23/07/2023 10:25

Have to say my 8 year old granddaughter does still like soft toys - but those from from Kenji - as she is really into gaming/pokemon etc When with her friends they like to dress up, put on shows, and they also play roblox.

RebelliousCow · 23/07/2023 10:23

Jigslaw · 23/07/2023 10:19

It depends what age they are really, yes young children like playing with random objects, but as imaginations and creativity develops so does play. The cardboard box doesn't have to go anywhere but it supplements other play- it becomes a shop (along with play food or whatever), a puppet show (along with soft toys or dolls) etc. Honestly as this thread is about primary schools, do you think a 10 year old would be thrilled to recieve a cardboard box as a present to play with?

Do 10 year old girls play with dolls?

Jigslaw · 23/07/2023 10:19

FrancescaContini · 23/07/2023 10:13

Open end resources leave all the space for kids’ imaginations to roam and develop. We all know that small children love an empty cardboard box more than whatever shiny new object came in it. The box can be whatever they want it to be.

It depends what age they are really, yes young children like playing with random objects, but as imaginations and creativity develops so does play. The cardboard box doesn't have to go anywhere but it supplements other play- it becomes a shop (along with play food or whatever), a puppet show (along with soft toys or dolls) etc. Honestly as this thread is about primary schools, do you think a 10 year old would be thrilled to recieve a cardboard box as a present to play with?

FrancescaContini · 23/07/2023 10:13

Open end resources leave all the space for kids’ imaginations to roam and develop. We all know that small children love an empty cardboard box more than whatever shiny new object came in it. The box can be whatever they want it to be.

Iwasafool · 23/07/2023 10:12

SinnerBoy · 22/07/2023 16:40

My daughter, her friend and friend's mother went to see the film last night.

Apparently, it starts off with them in Barbie World, where the female dolls all have good jobs and things are fair between the sexes.

The slip into the real world and Ken loves it, because he can be a slob and get taken care of. They go back and Ken has been infected with the idea of Patriarchy and starts to ruin Barbie World.

All the female dolls have to fight to return to the previous equity.

Friend's mam days it's quite good and a bit subversive. She's a proud feminist.

Teenage GS went to see it with a crowd of friends. The thing that surprised me was he said he thought it was good but the girls didn't like it. I'd thought from reading about it that the girls would like it. Maybe I need to see it.

Jigslaw · 23/07/2023 10:12

The sneering on this thread at the idea of open ended resources ('pine cones and wooden sticks!!') is bemusing

Anyone who has children, has worked with children, has spent time playing with children will know that the vast majority love playing with sticks, stones, pine cones and whatever else and come up with all manner of games/scenarios with them- it's more bemusement at the idea of just having these in a school for primary aged children to play with.

Iwasafool · 23/07/2023 10:09

TheAntiGardener · 22/07/2023 08:03

Completely agree with this and am surprised to see how many see this as positive on this section of the site. Playmobil and Lego were always primarily about the worlds you built. The people in it are blank canvases. Whereas Barbie dolls, with their very specific expressions and detailed features, are much more about the character and the specific world (still very pink and pastel from what I can see; nothing wrong with that, but it’s definitely not a blank canvas) that character inhabits. That’s why the world and the characters of the new film are so immediately recognisable.

Things like Barbie - and She Ra and He Man, who I loved as a child! - don’t have a place in schools because they already come with a narrative, one directed by large corporations and flanked by huge marketing events like the current Barbie mania.

That’s without getting into the feminist issues with the doll, which may have decreased haven’t disappeared.

Depends on the child's imagination. I remember my eldest son breastfeeding his action man while I was breastfeeding his little brother. I don't think the narrative that came with action man bothered him.

FrancescaContini · 23/07/2023 10:09

We really are regressing. This would never have happened three or more decades ago. Barbie was very frowned upon for all the gender stereotyping reasons given above.

Waitwhat23 · 23/07/2023 10:05

The sneering on this thread at the idea of open ended resources ('pine cones and wooden sticks!!') is bemusing.

In early years, open ended resources are generally what is considered good practice. For example, dressing up clothes tend now to be lengths of cloth and clothes pegs so that children can create their own outfits. Loose parts play (conkers, corks, shells, etc and yes, pine cones!) are considered more beneficial to imagination and creativity than plastic figurines of animals/knights/princesses etc. Treasure baskets are invaluable for younger children. And that's not just older childhood theorists like Steiner, Montessori, Froebel etc but more recent theorists too.

I can see issues with the traditional stereotyped body of Barbie but also see the benefit of different types of body represented by the newer range. I can see the benefit of resources being offered to Schools in dire need of resources but also feel qualms at them being offered as part of a bigger scheme by a company with a vested interest (based on research which focuses on the benefit of role playing generally rather than specially role playing with dolls such as Barbies).

SinnerBoy · 22/07/2023 16:40

My daughter, her friend and friend's mother went to see the film last night.

Apparently, it starts off with them in Barbie World, where the female dolls all have good jobs and things are fair between the sexes.

The slip into the real world and Ken loves it, because he can be a slob and get taken care of. They go back and Ken has been infected with the idea of Patriarchy and starts to ruin Barbie World.

All the female dolls have to fight to return to the previous equity.

Friend's mam days it's quite good and a bit subversive. She's a proud feminist.

Soontobe60 · 22/07/2023 16:08

Blinkingmarvellous · 21/07/2023 09:22

I think there are benefits (social, verbal) to encouraging role play over screens. And kids who've been given devices in the high chair or buggy won't pick up the skills for creative play unprompted

I’m sure schools EYFS staff are very good at developing role play area without resorting to the use of plastic, sexist toys that objectify women and promote unhealthy body types.

ArabeIIaScott · 22/07/2023 15:49

YetAnotherSpartacus · 22/07/2023 12:45

I still see most Barbies show a pretty narrow role of 'pinkified' femininity with a heavy focus on looks, appearance, and body image. Given the relentless narratives girls receive about this as the ne plus ultra goal of being female I am cynical

This was of course central to gender criticality before we needed to derail to address the threat to our rights posed by the trans narrative.

Yes. In the long run hopefully it will mean we get to test arguments about stereotyping and get other viewpoints, I think. Some good points on this thread that challenge some of my instinctive recoiling from Barbie.

And then again, the article about her roots as a sex doll may reaffirm some of my reservations!

OP posts:
ArabeIIaScott · 22/07/2023 15:46

Sure, those dolls look pretty normal. Overall, the message or narrative I get from the brand is about dating, looking good, accessorising, superficial activities etc.

It's interesting to watch children play with these dolls and see HOW they play - what narratives and stories are they repeating? And this comes from a mix of places, too, of course. Media, family, friends, books, etc.

OP posts:
Needmorelego · 22/07/2023 13:51

@ArabeIIaScott I don’t think these 2 Barbies and 1 Ken are particularly “pinkified”.
Well the Ken has slightly pink hair.

Scheme to give Barbie dolls to primary school children
Scheme to give Barbie dolls to primary school children
Scheme to give Barbie dolls to primary school children
YetAnotherSpartacus · 22/07/2023 12:45

I still see most Barbies show a pretty narrow role of 'pinkified' femininity with a heavy focus on looks, appearance, and body image. Given the relentless narratives girls receive about this as the ne plus ultra goal of being female I am cynical

This was of course central to gender criticality before we needed to derail to address the threat to our rights posed by the trans narrative.

ArabeIIaScott · 22/07/2023 12:35

NumberTheory · 22/07/2023 09:14

If this is about Barbie's body then I point out that nobody in the entire world is that size or shape and she is a doll who fits nicely into a child's hand. That's it.

https://www.washingtonpost.com/lifestyle/2023/05/25/barbie-trailer-creator-pornographic-origin-doll/

Fascinating, and slightly horrifying. Thank you.

'The most popular dolls of that era — Raggedy Ann, for instance — all looked like children. Handler had wanted for years to create a detailed adult doll for children, but her ideas were shot down by her mostly male colleagues, who told her it would be too difficult to manufacture.
“They were all horrified by the thought … of wanting to make a doll with breasts,” Handler, who died in 2002, told Lord in the book.'

OP posts:
ArabeIIaScott · 22/07/2023 12:32

BinturongsSmellOfPopcorn · 22/07/2023 07:59

Her children's friends don't know how.

She doesn't say her own children can't (and presumably if they didn't do imaginitive play, she'd not have moticed the visiting friends struggling with it.)).

Thanks, yes, that was my point! I could add both my kids - male and female - played with dolls - some of them Barbies. Both often lost/lose themselves deeply in imaginative play.

Sometimes other children have come round to play and been at sea, apparently unable to engage with playing at all. I find taht quite disconcerting; some children seem to be unable to engage with anything other than a screen.

Thanks for some good points on this thread, it's interesting to hear other viewpoints.

It's good to hear Barbie have made some moves to diversify. And I agree that there's nothing wrong with 'feminine' coded dolls per se.

I still see most Barbies show a pretty narrow role of 'pinkified' femininity with a heavy focus on looks, appearance, and body image. Given the relentless narratives girls receive about this as the ne plus ultra goal of being female I am cynical.

A broader argument is the marketing aspect of this, which often causes issues.- private companies promoting plastic tat as some kind of necessary prop to learning, which resource hungry schools can often be kind of hustled into.

OP posts:
NumberTheory · 22/07/2023 09:14

If this is about Barbie's body then I point out that nobody in the entire world is that size or shape and she is a doll who fits nicely into a child's hand. That's it.

https://www.washingtonpost.com/lifestyle/2023/05/25/barbie-trailer-creator-pornographic-origin-doll/

kdmott · 22/07/2023 08:52

CremeEggsForBreakfast · 22/07/2023 08:35

I don't believe brands should be advertising their wares through faux charitable donations to schools.

I also don't see the "regressive stereotypes" that Barbie promotes.

Barbie is a competent and independent woman. She's a scientist, a vet, a firefighter, a gymnast, a baker, an astronaut......

Sure, there are also the fashion dolls and a lot is pink but there's actually nothing inherently wrong with any of that.

Just as there's nothing wrong with any of the mermaid Barbie dolls.

If this is about Barbie's body then I point out that nobody in the entire world is that size or shape and she is a doll who fits nicely into a child's hand. That's it.

Expose your child to a wide enough range of people and toys and media and suddenly pink clothes and a stick body on a doll promoting careers to girls is less of a problem.

Agreed

CremeEggsForBreakfast · 22/07/2023 08:35

I don't believe brands should be advertising their wares through faux charitable donations to schools.

I also don't see the "regressive stereotypes" that Barbie promotes.

Barbie is a competent and independent woman. She's a scientist, a vet, a firefighter, a gymnast, a baker, an astronaut......

Sure, there are also the fashion dolls and a lot is pink but there's actually nothing inherently wrong with any of that.

Just as there's nothing wrong with any of the mermaid Barbie dolls.

If this is about Barbie's body then I point out that nobody in the entire world is that size or shape and she is a doll who fits nicely into a child's hand. That's it.

Expose your child to a wide enough range of people and toys and media and suddenly pink clothes and a stick body on a doll promoting careers to girls is less of a problem.

stillthinking22 · 22/07/2023 08:17

@BinturongsSmellOfPopcorn @NumberTheory

You are correct - apologies I read that wrong!