Maybelline

It looks more like they're taking it from other men though, as Maybelline were using DM before.

Tbh this isn't new. Brands like Rimmel, Morphe etc have been using male makeup influencers in their campaigns for years now, at least since 2018-ish if not before.

They want as many people as possible to buy their product. If they can convince people across the gender spectrum that this product is for them, they make more money.

I’m all for this. It’s like the ‘80s when all the blokes on TOTP had eyeliner on and several inches of foundation and no one thought it made them a lady.

Oh, that gives a different flavour to this, but still anyone can wear makeup

Agree with this!

Not necessarily, if Maybelline are targeting a certain demographic to increase sales then it makes sense for them to use models representative of that demographic. It’s not saying it’s exclusively for use by that demographic. Unlike in previous campaigns which focused on women.

As far as I can tell, the company is not saying this makeup magically transforms your sex or anything. It’s just make up. Anyone can use it.

Why should it have gone to a woman?

It's still men taking a partnership that should have gone to a woman regardless of how they identify

Anyone can wear makeup. Male, female, with or without a gender identity, old, young etc. So anyone can advertise makeup.

I don't see why a male with a beard advertising it would necessitate a boycott.

The dark bearded person pronouns are she/ they and they say they are a lgbtq ‘campaigner’.

The other one has posted some fairly exciting videos .

Just popping in to say thank you for brightening my day with that poster.

Nope, not getting worked up about this. The Maybelline men are clearly men, not TW or anything else. The whole point of being gender critical is that we reject stupid stereotypes of 'boys stuff' and 'girls stuff'. Women can play rugby, men can wear lipstick. In my view, these are the sort of attitudes we should be praising.

I don't care if men want to wear lipstick. It doesn't make me want to buy it through. It's a very bizarre advertising policy. Advertising is expensive and the whole point of it is to lure prospective purchasers. They normally use beautiful young women with the implication that you too can be as beautiful as them if you wear their lipstick. Who is this designed to appeal to? Who's their target audience?

TL;DR I don't care if men want wear make up - I grew up with it - but this is a terrible ad campaign.

The pictures of those chaps are not going to have me rushing to Boots for Maybelline lippy

Not got a problem with fellas wearing makeup though. I just question how effective this will be in terms of sales

Another one to say, totally ok with men wearing makeup . Was a student in the eighties when it seemed most blokes wore eyeliner and lip gloss when on a night out. We had had 20 years of gender non-conformance at that point with Bowie, glam rock, punk, New Romantics etc etc and men with long hair and make up (hello hair metal) was totally unremarkable. Difference being of course that no one claimed those men were somehow women. If Maybelline want to market their products at everyone and persuade men they can wear it too then what’s the problem?

i do recall having a conversation with my dad (born well before WW2) who squinted at my poster of David Coverdale in his tight trousers and with his lovely hair, and dad solemnly informed me that it was not natural for a man to have anything but a short back and sides and to smell of anything man made other than soap. Bless him. I made clear my feelings on the matter and it was never discussed again. I thought attitudes like my dads would die out along with his generation, it’s horrifying to me to see them come back.

(I found the poster I used to have. I still would. )

A fella with a beard advertising make up is not a problem as long as he's not telling us he's non binary or a woman.

As I don't wear make up (very trans/masculine/non binary of me) I can't get worked up about it.

Some men can wear it and look incredibly hot. For some reason it enhances their masculinity. Other men nope (although of course are still perfectly within their rights to wear it. I doubt me finding it attractive is top of their decision making priorities)

but Maybelline haven't used DM have they?

I think they did quite recently.

0.01% would be more accurate

but Maybelline haven't used DM have they?

They have used a couple of beardy men. And frankly, 2nd wave feminists should be applauding it as long as nobody (the men or the company) make any indication that it is a gendered action. It is just a bloke in lippy. That is the end of the story. It is about Maybelline expanding their potential customer base from potentially about 52% of the population (51% women 1% trans?) to potentially everyone at all ever.

So maybelline thought it was a great idea to create an advert where men pulling stupid instagram smiles would be showing women how to wear lipstick and mascara?
A follow on from the other videos with DM.

I'm guessing they are a fan of bud lite....

Men prancing around in women's sports bras etc, for an advert, just makes me think if it suits them, it won't suit me. Because I am a completely different shape.

Agree but sadly in my case I am probably as far from a female model in terms of my body shape as I am from a man so either way adverts tell me nothing about how things will suit me.

Men prancing around in women's sports bras etc, for an advert, just makes me think if it suits them, it won't suit me. Because I am a completely different shape.

Mimicking women is offensive.
Men wearing makeup is not.

I'm as GC as it's possible to be and boycott several companies because of their gender twaddle, but this is fine! It's not men pretending to be women.

I feel like having an issue with this kind of stuff just gives the ideology activists more ammunition re; "gatekeeping femininity" (aka, stereotypes).

If an effeminate man wants to be effeminate, let him, who cares as long as he doesn't claim he is literally a woman for doing so?