Apparently middle-aged women ‘hold key to winning the next election’.

@Hepwo Nobody thinks that group read take a break. Take a break went from genuinely influential to totally irrelevant as its readership plummeted.
Nobody is disputing that all political parties use marketing information and segmentation. Its all the made up quotes about a Lib Dem "source" and Labour "source" that is obviously a journalist at their desk. And the market segmentation described in an awful way.

Im middle aged. (i recently turned 50) and i read Woman and Home (dont have a home of my own and live in social housing)

Might be an idea if they saw us all as individuals rather than one big homogenous mass.

Have voted Labour all my life but wont ever do so again due to their calling for longer harder harsher lockdowns AND then trying to gaslight us that they didnt.
Have never voted Tory and never will. Politically homeless.

From what I can find on lib dems their two targets are documented as the Surrey shufflers and older Tories, presumably the older Tories are the National trusters referred to.

The segments in themselves are okay in the full descriptions but they should know not to put these reductive shorthand labels on them when journalists ask questions!

It's easy to find politicians talking about the segments so I can well believe that patronising spin came out of someone's mouth! Despite callingeveryone calling everyone a liar or the article "made up rubbish".

Did Posie Parker start her political party yet?

I thought that article was going to be about self ID but not even a mention…unless there was near the end, I don’t know - I was cringing so bad reading it that when I got to “Stevenage Woman” I couldn’t finish. What patronising twaddle.

https://labourtogether.uk/report/red-shift

There is a downloadable report on the segments

I'm guessing that the take a break quip is about the disillusioned suburbans who are not politically engaged and this is what the millionaire, private school, report sponsors think they read!

Just my take (a break).

Because of your response to me when I raised it. Here it is again:

A letter from a member of the public that is misogynistic? Well I am surprised!
Misogyny is very common in society. Plenty of Conservative party supporters are also misogynistic.

Yes I did read that as 'The Conservatives do it too' laced with a dash of patronising sarcasm.
Given that I have talked in some of my previous posts about how distressed I am at feeling I cannot bring myself to vote Labour any more, I was pretty unimpressed.
But OK, fair enough, if you didn't mean it to come across like that, maybe you could explain what you were trying to say?

These kind of political party voter personas are just so insulting. They always are.

https://morningstaronline.co.uk/article/b/labour-togethers-handy-stevenage-woman

The Morning Star on the Labour people behind Stevenage Woman.

@Floisme Why are you referring to me as saying the Conservatives do it too when our exchange was about a member of the public who wrote a letter??
Members of the public can write some strange and wonderful letters.

Not true. There has just been an extremely well-attended civil service employee network set up for women.

You appear not to have seen my last post so here it is again:
So basically you have nothing else to say to me other than, 'It's a lie, and even if it's not a lie, the Tories do it too.'
Righto.

One of the big problems with the way in which gender ideology has been pushed and the institutional capture is that hardly anyone will admit to being GC, even if they are, so marketing research will be very limited.

I know so many secretly GC people - women and men - and they wouldn't come out and say women and girls' sex based rights are the most important thing to them because they don't want the inevitable pile on / to be at risk of losing their job.

And I wonder if marketing research ever asks about child safeguarding as a key issue? Doubt it. The questions being asked are often biased which then gives data of limited use.

If you want to protest by spoiling your ballot paper be careful- it could backfire !

https://www.thesun.co.uk/news/3768596/voters-spoil-their-ballot-papers-in-safe-conservative-seat-using-cartoon-penises-and-rants-about-animal-rights/

Then we need those parties to come out and say its bullshit. They dont really think of cunty type women like that.

Until that happens,I'll continue to believe the article.

@Floisme some basic fact checking tells you that marketing firms do not refer to take a break readers.
Take a break used to be quite influential and was key in getting the trans narrative accepted by many women with its previous many stories of teenagers "trapped in the wrong body".
If it was still so influential (it is not) then it would be a far better target for the conservatives with stories about trans rapists and similar.

Marketing groups are far more complex than this article says. It breaks people down into groups based on income, housing, education, interests, family structure, demographics. They never fit any one person exactly, but give a broad idea of how to target people with a particular concern.

So for example, you may decide to target parents with a young child struggling a bit with money, but just about managing, to talk to them about childcare. The marketeers tell you which publications, radio stations etc they are most likely to read or listen to or which social media they are most likely to use. You can then target adverts at them, You won't get everyone, but the aim is to appeal to as many of that group as possible with as few adverts.

I am not involved in any political party. I always vote centrist which is why I will vote for Keir Starmer. But I do use marketing groups in the company I work for, as does any company of any size.

People are so blinded by their political allegiances aren’t they?

I am in both the WI and the National Trust. I did used to read Take A Break as a student. Like a pp I won fuck all though

if this means I’m about to be repeatedly doorstepped by the Lib Dems they’re going to very much regret it

So basically you have nothing else to say to me other than, 'It's a lie, and even if it's not a lie, the Tories do it too.'
Righto.

I think Tanith, that if you're hoping to reassure us that the parties many of us have supported all our live don't view us with disdain, then maybe it's best not to call us 'gullible'.

Hint: If an article claims something and claims a "source" it is probably made up by a journalist.

You're certainly patronising enough Tanith. Which of these political parties do you work for, then?

Almost farcical. Reading the article I was thinking is this actually a real piece?!!

@Floisme A letter from a member of the public that is misogynistic? Well I am surprised!
Misogyny is very common in society. Plenty of Conservative party supporters are also misogynistic.

Didn't mean to put it in bold sorry

Oh, the naive trusting of those who believe that, just because a quote is from a "Labour Source", it comes from the Labour party!

Are you always so gullible?