Oxfam, Innocent Smoothies & drinks, Green Periods & others have deleted offensive tweets in recent days. This really is a positive, the pushback is growing larger & the boycott culture sweeping the USA is definitely growing momentum here as well.
Pride is also toned down with many high street companies & independent companies literally not flying the flag.
Are they finally waking up to the fact that customers will actually take their hard earned cash else where if they don't agree wit the companies "ethics" & "values"?
There is positives & the tide is turning.
Certain newspapers besides the Daily Mail have also woken up & are publishing the facts.