I was shopping yesterday evening in my local shopping centre & besides Primark & Schuh no other stores had a pride window display or even a sticker on the window. Flying Tiger had rainbow merchandise on the window but not specifically pride.
Precious years we had rainbow crossings in the car park, rainbow flags everywhere. Nothing like that this year.
In my opinion this toned down pride is much more inclusive & is signalling everyone is getting on with their lives & co existing. May just be my area but I found it very refreshing.