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Original poster

Why are Primark promoting "Found Family"

554 replies

WandaWomblesaurus · 04/06/2023 03:45

www.primark.com/en-us/a/inspiration/special-occasions/celebrating-found-families

"A Found Family Is About Finally Feeling Whole, Something That Might Be Absent In Your Biological Family, Like A Full Set Of Acrylic Nails Or A Good Pair Of Fake Lashes. It’s A Community You Choose, Whose Values And Honesty Speak To Your Own."
- Jude & Michael, Germany

What???

OP posts:
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dropthevipers · 04/06/2023 03:59

Isn't that what used to be called "friends", back in the dark ages?

SoCalLiving · 04/06/2023 03:57

Inamuddle36 · 04/06/2023 03:50

Why would a store promote a narrative that a “found family” is better than a biological one?

It doesn't seem like they're saying found families are 'better' but rather acknowledging that these types of families exist and should be celebrated too!

It's also worth noting that 'found families' are for heterosexual people too, people don't all get on with their blood relatives and find new families with other people that can support them.

Inamuddle36 · 04/06/2023 03:50

Why would a store promote a narrative that a “found family” is better than a biological one?

SoCalLiving · 04/06/2023 03:46

Why not?

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