Nike choose Dylan Mulvaney to promote womens sportswear range.

Interesting that there hasn't been a push by TRA's to buy bud light in support

I should imagine that’s for several reasons, not least because a lot of that generation don’t drink or they’re too young to, even if they want to. And even if they did suddenly start drinking it, it’s such a small demographic that the increase in sales will be more than offset by the reduction in their traditional customer base.

Wonder if this will be a Ratner moment for brands and their EDI policies?

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It may be indicative of the likelihood that the influence of TRA is limited when it comes to real-life, offline reality.

The loud voices are magnified online. A few people can make huge waves. In the tangible world, you still need many people working together to have influence.

Imagine DM, in Eloise costume or Nike Gear, flitting and flopping around and trying to convince any mature, healthy adult to join up with any cause.

They can insert their 'pain points' sideways up their ageist, woke little bottoms.

Its that moment when loyal customers realise that the brand they've been supporting for years has nothing but contempt for them and would rather court people who will never buy their brand than deign to acknowledge what their loyal customers want.

Interesting that there hasn't been a push by TRA's to buy bud light in support (could that be because it tastes terrible)

They may take a long time to recover from this. Their base drinks at least weekly, some daily. They won’t stop drinking beer; they will just drink something else. There are so many beers to choose from now in the US. Both older brands and new. Many faithful Bud Light drinkers probably never bother to try anything else unless pressed. What happens now when they try something and like it? They won’t go back easily.

Also, the VP claimed to love bud light beer, and that gives her some serious credibility problems in my book. No 40 year old Wharton Grad would. Too many great options all around.

This is interesting. Bud, I believe is mostly drunk by men, so men don't want transwomen advertising their stuff........whoda thought.

Whilst we are battling along, men are also thinking about the progressive branding and giving their opinion.

Hopefully this will make other companies take note ... not all publicity is good after all.

This has made me so happy! Definitely a case of go woke go broke. At the end of the day all these companies want is our £££ so hopefully others will sit up and take notice.

Nike needs to take a good look at the result Dylan’s Bud Light ad has had….

https://www.news.com.au/finance/business/other-industries/bud-light-suffers-bloodbath-as-longtime-and-loyal-consumers-revolt-against-transgender-campaign/news-story/81742d02ea23a2b3a5c88c80568cc5c7

Nike was the Greek Goddess of victory…

So boycotting actually works, who knew.

Next up Mark's and Spencer's, and the innumerable others (who's names I've forgotten, sorry)

The lady responsible for the Bud light promotion is now suspected of being trans herself 😁 I don't believe she is. I think suspicions arose because of the DM promotion, associated 'woke' statements and because she's had three children by surrogacy. I believe there was cancer and bearing her own kids would have increased the chance of a recurrence*. Obviously, not something that worried her regarding the woman/women whose bodies she rented (wonders if she asked Dylan to be a surrogate?).

• can ignore this as even more of a derail, but wouldn't egg harvesting also be risky regarding hormone sensitive cancers?

Well that's good news!

Looks like the Bud advertising has bitten the company in the proverbial..https://notthebee.com/article/bud-light-sales-have-fallen-off-a-cliff-in-just-one-week-costing-the-brand-millions

So not 1% which is the amount that went to female athletes for promotions then. Weird.

@AlisonDonut I found this

https://www.statista.com/statistics/888763/nikes-revenue-by-customer-segment-worldwide/

But would love to factor in who actually made the purchasing decisions, and who paid.

Wives, mothers and girlfriends surely buy the bulk of the women's and children’s clothing and probably a large % of the men’s also.

I'd like to know what percentage of sales are for female items as opposed to unisex and male.

I am absolutely disgusted with Nike. Before I was aware of this, I ordered some Nike trainers. I will be returning them immediately!

I have read that part elsewhere. But in the US this will just be made out to be rednecks/conservatives being whatever *ist.

Everything is so polarized and I truly believe many have stopped thinking for themselves. They look at whatever channel they follow (and they are all awful!) and decide what they think based on what they are told.

The POTUS invited DM to the white house. The VP wrote a supportive letter. There are plenty of people who, at most, will look a bit sheepish if you point out any problems with this because they refuse to criticize a D, ever, period.

Didn’t read the whole article, but just watch what she says.

The article is great, though:

The decision to work with Mulvaney angered many loyal customers, including country singer Travis Tritt, who made the decision to remove all of the products from his tour bus and Kid Rock, who shot at several cases of Bud Light.

Ruminating on this further, how effing ironic to make this horribly misogynist ad using DM in a bathtub in order to remake a brand you perceive as toxic (toward women?) and make it better. And it takes a woman with a degree from one of our most prestigious universities to decide this is what will help improve things, and appeal to women.

I never saw their brand to have anything toxic going on. it’s just shitty beer.

In fact, their ads were some of the funniest in my recollection. More making light fun of men than anything. Yeah, not much directed to women, but again, it’s shitty beer. They can target women or whomever all they like. It’s not going to happen and meanwhile they will erode their target base who, for whatever their other issues, knows that forwarding this agenda is not good for women or children.

Ill take 1000 of these ads over one DM ad. I’d like to use more descriptive language but can’t think of what to say that won’t get deleted.

Anyone seen the Eloise bullshit? An adult pretending to be a child in a dress. Tell me what that is exactly? I mean, I know, but would like some confirmation.

I would love to know how healthy the Bud Light work environment is. I guarantee it reflects the toxicity of the message she says the brand had.

Virtue signalling off the scale with that clip.

I owe you anything but a bud light