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Original poster

New burberry ad showing double mastectomy transman

63 replies

MilkandKids · 26/01/2023 07:03

Abhorrent.

t.co/XcmwD1Sdat

OP posts:
Original poster
MilkandKids · 26/01/2023 08:00

I’m so sorry @Booblessbeauty I can’t imagine having something so traumatic happening to you being glamourised like this. It makes me so angry.

OP posts:
piedbeauty · 26/01/2023 07:59

It's on the Twitter Insta account. All comments are negative.

Just seems to have been shoehorned in alongside all their other ads - this one doesn't fit at all. Very weird.

Booblessbeauty · 26/01/2023 07:46

I'm actually crying

What nasty evil lies- how dare they

This is not real.

reality is days of screaming with pain, years of uncontrollable swelling, scars that look like you have been mauled by a lion, bleeding and chafing that never ends, pain and discomfort for life, restricted movement in both arms.....

I dont know anyone who looks like that, and I am in a community of literally hundreds of breast amputees

I need to do something about this sickening, disgusting lie, selling breast removal to young people as a life style choice when it is major surgery that will leave you in pain and disabled and disfigured for life

I dont know where to go, but I think advertising standards to start with maybe, if its being used in UK.

Booblessbeauty · 26/01/2023 07:40

This is disgusting and sickening. I actually feel sick looking at this

Original poster
MilkandKids · 26/01/2023 07:22

Not sure Newsweek piece about it here, looks like it was on insta

www.newsweek.com/new-burberry-advertisement-campaign-sparks-republican-meltdown-social-media-1776644

OP posts:
sevenbyseven · 26/01/2023 07:22

My mistake, it was on Instagram. Doesn't seem to be on there either though.

Moomoola · 26/01/2023 07:21

Agree with eyeball this is corroborating, glamourising and normalising the utter shite that is on you tube encouraging them to do this.
I say again! Please complain to advertising standards authority !
they can quietly give Burberry a rap on the knuckles rather than creating a debate publicly which only adds fuel.
www.asa.org.uk/make-a-complaint.html?complaintSubmitted=1

sevenbyseven · 26/01/2023 07:19

I can't actually see it on the Burberry twitter account though - has it been removed?

Original poster
MilkandKids · 26/01/2023 07:19

It’s possibly only in the US as was sent to me by a friend who lives there.

OP posts:
Theeyeballsinthesky · 26/01/2023 07:18

I don’t think adverts should be normalising in fact glamourising girls having healthy breast removed

PermanentTemporary · 26/01/2023 07:14

Complain about what? 'I saw a scar in a picture'?

Burberry will be delighted if you/we complain, they clearly think they are being edgy. And I wouldn't use Libs of TikTok to wipe my nose on.

I don't mind girls caught up in this seeing that scarring is real and quite extensive, and also that life goes on post surgery.

MichelleScarn · 26/01/2023 07:13

Am glad to see the majority of responses are not approving!

Moomoola · 26/01/2023 07:10

Please can everyone complain to the advertising standards authority

www.asa.org.uk/make-a-complaint.html

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