Is it normal to have ones breast removed entirely for non medical reasons?
Is it normal for fashion houses to advertise things which aren't fashion?
If you saw, say, an IKEA advert set entirely on a desert island with not a single item of furniture included, would you wonder why?
If you saw an Amazon advert focusing on which political party they support would you wonder why?
If Schuh decided to use an amputee with no legs in their advertising campaign, would you find it odd they didn't feature any shoes?

@PoliticalFootball "Essex credentials"?!?

Where have you been? That got lost a decade or more ago. TBH a lot of comments here seem to be thinking about what Burberry was more than a decade ago.

But I do wonder about these sort of models being used, do they think any man will rush out and buy clothing modelled by a woman with a double mastectomy?

Why are lesbian women becoming trans? I doubt very much straight people go trans. It’s a very curious thing how it has become global when it barely existed years ago (I don’t believe there were a huge number of people wanting to change sex as it was available to them in the 70s if they were determined to do it). What is causing this? Somewhere right at the top of this situation are people raking the money in and exploiting youngsters who are just trying to find themselves - as we all have done since the year dot without resorting to these butcheries.

Is removing your breasts something to be promoted?

Why would anyone complain. It's just scar tissue. And as a female who has had similar surgery I like to see it normalised. It's nothing to be ashamed of!

No idea what the model looks like front on, but from the side 'he' is remarkably plain. It can't be that 'he' was selected not because of 'his' looks (like, y'know, models are) but because of the scars on the chest, can it? Surely.

That's Campbell King and Mia Maxwell. Mates of Travis Albanza and the Graphic Designer Aries Moross (formerly Kate). I think you will all get called 'haterz'. I think Campbell and Aries got their double mastectomies around the same time. I'm thinking Burberry feels it's tapping in to the Zeitgeist. Mumsnet is definitely not their target market anymore which is daft as I'm sure not many young people can afford them. I think they're doing all they can to be edgy and lose their 'Essex' credentials.

It's a long time since Burberry were considered up-market and classy.

They've just found new depths to plumb.

'Just a scar'.

Good lord. These poor girls.

They aren't wearing any clothes so it seems a bit pointless

@weebarra 💐

Was this the brand that Kate Moss now says abused /took advantage of her as a young woman (got her to pose topless when she didn’t want to)?

Brands being abusive?

Boobless, that spells out how I feel exactly. It's such a difficult thing to go through, I would never ever want a healthy person to do it. Mine was 9 years ago, and I still have nerve damage to my arms.

I must be out of touch. I don't see that as 'glamorising', they both look cheap and skinhead-like to me. Not my cup of tea.

But I agree, Buberry shouldn't be normalising unnecessary cosmetic work.

Burberry, the brand who promote self harm.

How any reputable medical professional could do this to someone for cosmetic reasons & stay out of prison is beyond me.

I'm sorry @Booblessbeauty that this has hurt you.
It hurts me too & every woman who has to see it.

“Why not just have a transman wearing their range of clothes?”

Because that would not be edgy enough?

Because that would not signal how inclusive they are?

Because two young female models without surgery posing like this together has been done?

Because Burberry now consider this aspirational for young women?

Because Burberry can use these young people and never have to be accountable for the realities of those young lives?

Because Burberry are a clothing and fragrance company, and the model that is showing scars has no need to be shown with their top half naked for any reason except to show the scars?

Because having a transman featured without making sure everyone knew it was a transman wouldn’t give enough attention?

Because having a fully clothed transman without signalling it was a transman isn’t exciting enough?

It is a good question.

You see "just a scar"

I see a woman who has such deep dysmorphia about her own body that she had extensive and unnecessary surgery to remove healthy body parts.

And I see a fashion brand glamourising this and making a strong political statement about which side of the trans debate they are on, instead of just doing what they do - fashion.

Why not just have a transman wearing their range of clothes?

Didn’t work for Benetton back in the day did it? Ads to shock.

@Booblessbeauty

💐

Fabulous message Booblessbeauty.

So sick of this minimising of the reality of female biology; "top surgery" is just like getting your eyebrows done in your lunch hour. Surrogacy is just some paperwork and a few months of minor inconvenience for some other person that you never have to speak to again. Egg freezing is like wanking into a cup. Female puberty is about boobs and bums.

Oh that's grim. That is not a nice thin not noticeable scar is it. I imagine parts of the healing process were not fun judging from that scar.

And why the fuck are they normalising this stuff?

Here is my email to Burberry - I will update you if I get a response

I have had to have a double mastectomy because I have cancer, and this operation is the worst thing that has ever happened to me. Its is excruciatingly painful and has left me appallingly disfigured, and will be in pain with restricted movement for the rest of my life.
I am sickened and horrified at your choice to show a model with a double mastectomy scar that is very much from the norm al experience. I appreciate models are not normal looking, but this particular portrayal is harmful far beyond even the standard complaints that models promote unhealthy body sizes etc.
I have no doubt that some people with double mastectomies, particularly those who are able to afford the time and money for repeated cosmetic operations to upgrade the scar, may look like this, ( temporarily)however I am in a community of hundreds of women who have had mastectomies, and most of us look like we have been chewed by a crocodile, and most of us have ongoing pain, disability and complications
I find it extremely irresponsible, actually downright dangerous for a fashion company to be portraying this major surgery as a lifestyle option.
Many young girls find living with breasts difficult and inconvenient for many reasons, shyness, for example, or because they impede progress in sport. You are effectively lying to them that this fantasy of neat, tidy, pain-free removal is a realistic option, and some are going to plan and scheme and say and do whatever they think necessary to get themselves onto this pathway, and the consequences for them are going to be horrific and life changing
I beg of you to remove these sickening ads before even one young person gets drawn into this horror.
Thank you

It had glamourised it though. With supposedly so few people having this surgery, why does it need to be normalised by a glamorous high end fashion house? why an organisation that sells aspiration to young people?

The post is from three days ago. It's not the first pic - the first pic is a couple embracing. She has a pink bag.