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Feminism: Sex and gender discussions

New burberry ad showing double mastectomy transman

63 replies

MilkandKids · 26/01/2023 07:03

Abhorrent.

t.co/XcmwD1Sdat

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Booblessbeauty · 27/01/2023 07:35

User76765 · 27/01/2023 06:41

It’s normalising a serious mental health issue. It’s akin to using a severely anorexic model. There is no difference

the one significant difference being it is possible for a girl to recover from attempt to emulate an anorexic model.....

User76765 · 27/01/2023 06:41

It’s normalising a serious mental health issue. It’s akin to using a severely anorexic model. There is no difference

InsteadOfKibble · 27/01/2023 06:22

This crosses a line😡
How the hell can people excuse and justify this? It's the hight of manipulative and abusive marketing. It's too early to write anything more articulate but the ad is below the belt and so voyeuristic in nature. Most of us won't be able to boycott Burberry but I hope that some celebrities will. FFS. This is sick 😢

www.dailymail.co.uk/femail/article-11679351/Burberry-ad-featuring-model-double-mastectomy-sparks-outrage.html

Lobelia123 · 26/01/2023 15:16

A pity after the rather marvellous and very masculine Hero ad with Adam Driver, where he morphs with the horse to become a centaur

knittingaddict · 26/01/2023 14:56

maddy68 · 26/01/2023 09:42

Why would anyone complain. It's just scar tissue. And as a female who has had similar surgery I like to see it normalised. It's nothing to be ashamed of!

Not clear what you mean.

Similar surgery due to cancer or other conditions?

Breasts removed due to being trans?

I think context is needed here.

Davros · 26/01/2023 14:56

Another effect of mastectomy, most surgery in fact, is that the area will be numb for a long time and sometimes forever. It's horrible.
I was offered a cosmetic mastectomy on the NHS because I'd had one breast removed due to cancer and did not opt for reconstruction. However, I was then so unbalanced and only comfortable one side or the other, I was offered another mastectomy. I decided against. Also, my scar on the one that was removed, does not look like the ones you see in "top surgery" promotion. It is not flat at all which I don't care about, but it probably wouldn't meet the fantasies of the sex changers

melonraspberry · 26/01/2023 14:53

@weebarra wheni go flat I’m thinking of getting a tattoo also.

I don’t mind being flat, but yes it’s absolutely not a lifestyle choice, it was this or possibly lose my life.

melonraspberry · 26/01/2023 14:51

@Booblessbeauty I’ve also had a mastectomy and find the message it’s not a big deal affronting. I’m sorry you’ve had such bad after effects. My implant is crap and rests on a muscle so aches and one day I will get rid and go flat, but apart from that I’ve been lucky as I have no pain and no restriction of movement, just wanted to add that in case anyone reading is due to have this op (for cancer ). The idea this operation is something to be celebrated is pretty awful.

weebarra · 26/01/2023 14:46

mrsskylerwhite - no, I know what you mean but I'd still prefer to have my breasts.
I certainly wouldn't recommend a bilateral mastectomy as a fashion choice. For us, it was lose the boobs or die.
I've come to terms with my new body and have a gorgeous tattoo over my scars.

pattihews · 26/01/2023 14:27

I'm almost as traumatised by the suedehead haircut as the mastectomy. The skinheads were racist thugs.

JuneOsborne · 26/01/2023 14:11

I'm reminded of the outrage about the noose hoodie, or the latest givenchy necklace, that's a noose. High fashion loves to be edgy. But it often misses the point. Nooses=lynchings for a large part of human history and aren't an appropriate fashion accessory.

The same can be said for this campaign. This is slightly more nuanced though, because of you're anti it, you can be called a bigot.

But I'm guessing for the marketing team and the brand as long as people are talking about it, they're winning, no matter the distress or offence caused to anyone.

MrsSkylerWhite · 26/01/2023 14:09

Beowulfa · Today 08:20
“Fabulous message Booblessbeauty.“

Hmmm. I don’t know. I don’t consider myself hideous or disfigured after my cancer treatment. It is what it is, nothing to feel ashamed of.

pattihews · 26/01/2023 14:05

I've complained to the ASA.

For everyone spending 10 minutes writing a diatribe on here, spend another five minutes making an effective complaint:

www.asa.org.uk/make-a-complaint.html

Simple online form that gives you plenty of space to have your say.

BlueBooh · 26/01/2023 13:34

MyWillyBrokeTheDogBowl · 26/01/2023 09:54

I can’t see the ad at all now, has it been removed from their insta?

Yeah it's still there

www.instagram.com/p/CnxDylDj6-E/?igshid=YmMyMTA2M2Y=

Boiledbeetle · 26/01/2023 13:25

BellePeppa · 26/01/2023 10:02

View my post as a rhetorical question :)

😁

Boiledbeetle · 26/01/2023 13:23

weebarra · 26/01/2023 08:55

Boobless, that spells out how I feel exactly. It's such a difficult thing to go through, I would never ever want a healthy person to do it. Mine was 9 years ago, and I still have nerve damage to my arms.
Flowers

These women have no concept of what they are doing to themselves.

I've got my first breast screening appointment soon, yay the joys of being 50.

The booklet that comes with it made me feel ill reading about masectomies.

💐

Helleofabore · 26/01/2023 11:39

BellePeppa · 26/01/2023 10:02

View my post as a rhetorical question :)

😁

BellePeppa · 26/01/2023 10:02

Helleofabore · 26/01/2023 09:55

I suggest you read the books ‘Irreversible Damage’ by Abigail Shier and Trans by Helen Joyce.

or the many threads on this board. This is a good place to start.

View my post as a rhetorical question :)

Grumpybutfunny · 26/01/2023 10:01

It's also about inclusivity it shows people can be beautiful without breasts. I like the fact the scars haven't been covered, cosmetic breast removal is very very different to mastectomy done for cancer removal and has comparatively fewer side effects as you aren't taking as much tissue. People have had cosmetic breast surgery for years I would love to have mine reduced from a C cup to an A cup once I've lost the amount of weight I want to lose.

TheMarzipanDildo · 26/01/2023 09:57

PermanentTemporary · 26/01/2023 07:14

Complain about what? 'I saw a scar in a picture'?

Burberry will be delighted if you/we complain, they clearly think they are being edgy. And I wouldn't use Libs of TikTok to wipe my nose on.

I don't mind girls caught up in this seeing that scarring is real and quite extensive, and also that life goes on post surgery.

The scars are part of the draw. It’s self harm.

Cheekymaw · 26/01/2023 09:55

@weebarra 💐

Helleofabore · 26/01/2023 09:55

BellePeppa · 26/01/2023 09:48

Why are lesbian women becoming trans? I doubt very much straight people go trans. It’s a very curious thing how it has become global when it barely existed years ago (I don’t believe there were a huge number of people wanting to change sex as it was available to them in the 70s if they were determined to do it). What is causing this? Somewhere right at the top of this situation are people raking the money in and exploiting youngsters who are just trying to find themselves - as we all have done since the year dot without resorting to these butcheries.

I suggest you read the books ‘Irreversible Damage’ by Abigail Shier and Trans by Helen Joyce.

or the many threads on this board. This is a good place to start.

MyWillyBrokeTheDogBowl · 26/01/2023 09:54

I can’t see the ad at all now, has it been removed from their insta?

Cheekymaw · 26/01/2023 09:52

Utterly vile . Exploiting the mental health issues of teenage girls to sell clothes. The mutilation of healthy breasts ! Absolutely disgusting,evil b*stards!
Complaint is going in! I am so sorry@Booblessbeauty 💐

Helleofabore · 26/01/2023 09:52

maddy68 · 26/01/2023 09:42

Why would anyone complain. It's just scar tissue. And as a female who has had similar surgery I like to see it normalised. It's nothing to be ashamed of!

You would like young females choosing to remove their breasts for cosmetic reasons to be ‘normalised’?

You want extreme cosmetic surgeries normalised and glamorised?

You believe leveraging these young females and their cosmetic surgeries will benefit other women who have had double mastectomies?

Well, at least you are honest.