I suppose I'll have to read the entire article, but just the subheading already grates:
There’s a quiet revolution happening over how we address people, and behind it lies a surprising history …
No! It is not about how we address people! It is about how we refer to them.
It is not about addressing them in the way they would like, by their name or rank. That is courtesy by the speaker. It is about controlling how the speaker refers to somebody else. It is about coercive control by another person, even when they are not present.