The (B)AAL on the tape...
Clearly elsewhere the tape says BALENCIAGA.
Just on that roll we have AAL.
now there's a couple of possibilities.
Most likely it's where the word BALENCIAGA ends and the tape ends, so there's an overlap.
That's more likely than them commissioning two sets of tape, one spelled correctly one not.
Still, the decision to let the tape sit there looking like an incorrect spelling was made. If it were me, I'd have put the end/overlap at the back so that wasn't seen.
Why didn't they, if it's not an in joke?
I want to agree with knitting.
However, there's an 'odd thing', over and above the oddity of the whole campaign, in so many pictures.
I can't believe it is coincidence that every shot has something. I can believe the commissioners didn't see it. There are a hell of a lot of details there. They certainly signed off the whole vibe. The details? Would they have looked at the name on the certificate? Would they have recognised it? Perhaps not.