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Balenciaga apologises for bondage bear advert involving child

486 replies

PandorasMailbox · 23/11/2022 06:34

They're also taking legal action against its creator

What I want to know is who the hell signed it off and why were the parents happy to let it go ahead?

I've included the images for anyone who hasn't seen them.

Balenciaga apologises for bondage bear advert involving child
Balenciaga apologises for bondage bear advert involving child
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MassiveWordSalad · 23/11/2022 10:28

I mean, a more obvious idea would be to stage the photos with adults, as if to imply the Balenciaga shite is grown-up toys - that would be creepy enough. But to use children??!!

MassiveWordSalad · 23/11/2022 10:26

Clymene · 23/11/2022 10:21

There are leads and wine glasses on the tables in front of the little girls.

The photographer did a project with children with all their toys laid out around them and he's used the same style for this shoot: www.thisiscolossal.com/2018/06/toy-stories-gabriele-galimberti/
(I find these photos disturbing - you may not)

The Balenciaga campaign then seems a deliberate subversion or perversion of the style of those photos, with toys replaced by leads, wine glasses, bondage teddies etc. It is not edgy, it's just wrong.

Clymene · 23/11/2022 10:24

He also tweeted this. He's since deleted his Twitter account as has Balenciaga and they've pretty much deleted everything on their Instagram

Balenciaga apologises for bondage bear advert involving child
DozyFox · 23/11/2022 10:22

Not sure if it's been mentioned here already, but by far the most disturbing one for me was the one with the child on the sofa with empty wine glasses on the table Sad utterly vile. I cannot understand how anyone at Balenciaga can pretend they didn't know what they were doing with these photographs

Clymene · 23/11/2022 10:21

There are leads and wine glasses on the tables in front of the little girls.

The photographer did a project with children with all their toys laid out around them and he's used the same style for this shoot: www.thisiscolossal.com/2018/06/toy-stories-gabriele-galimberti/
(I find these photos disturbing - you may not)

AlisonDonut · 23/11/2022 10:16

Just seen the Father Christmas.

There really is no end to this is there?

TheKeatingFive · 23/11/2022 10:05

As I understand it, for hiding the document about child abuse on the table

But it was their job to check that. If the internet 'found' it, why was it beyond the skills of the marketing team employed for the purpose?

TastefulRainbowUnicorn · 23/11/2022 09:57

Bullshit they are bringing charges against 'the creative' - for what? Fulfilling their brief to a high enough standard that the brand decided to sign off the pictures and put them into the world?

As I understand it, for hiding the document about child abuse on the table. The document removed all plausible deniability. Presumably if that hadn’t been there, they would not have taken the campaign down; they would have accused anyone who objected to it of being prudish, and revelled in how edgy they are.

Babasghost · 23/11/2022 09:54

Soontobe60 · 23/11/2022 06:43

No, that’s not good enough. Advertising campaigns are not just something that happen in the spur of the moment. The theme / content isn’t just down to 1 person. There would have been a team involved before the shoot, the models booked well in advance, the models would have had chaperones, the props would need to have been acquired.
So what has actually happened is that they have been called out for their extremely dodgy campaign and are now backtracking rapidly for damage limitation. There should be an independent investigation into how this child was placed in such a shocking situation.
Also, please don’t anyone forward the photos - this child needs to be protected, not have her image plastered all over the internet.

I agree, and the apology has given then extra value for money being a featured story in places they would not have got coverage.
It was a cynical ploy to use sexualsing a few child models for money, like they were disposable.

ResisterRex · 23/11/2022 09:52

And over in NZ, not even Father Christmas is spared:

twitter.com/standingforxx/status/1595350983927861250?s=46&t=_7cSYBiZLXt81w00-XxPlg

MrsOvertonsWindow · 23/11/2022 09:51

Some people are desperate to link concerns about paedophilia with right wing groups. Can't think why they'd be so keen to cover up child abuse Confused

TheKeatingFive · 23/11/2022 09:51

Why are they suing their content creator? Their CMO would have signed off on it. That's their job.

MassiveWordSalad · 23/11/2022 09:47

Jesus Christ, this is just bizarre. The fashion industry is not content with objectifying adults (mostly women), being one of the worst global polluters and abusing human rights on an enormous scale in its production chains, now they're doing this??!

And this site, apparently a leading fashion brand and blog, believes the questioning of Balenciaga's campaign is an 'absurd conspiracy theory':

www.highsnobiety.com/p/balenciaga-child-ad-conspiracy-theory/

Feckedupbundle · 23/11/2022 09:47

I saw this on Twitter the other day and couldn't quite believe my eyes. Revolting!
I'd agree with the poster who said that this was no accident. A long line of people would have been involved and you'd hope that somewhere along the line,at least one person might have raised concerns?

Both my Dd's were models,from 3 months old. Mainly fitting models for a well known fashion company and I remember 6 month old Dd1 being presented with a bikini to see how it fitted.I told the staff that I thought that bikinis for 6 month old babies ( with a triangle/ bra style top) were inappropriate and that no way would I buy one.

Anyway, whenever we were offered photographic bookings,the agent described what the job was for and what they'd be doing. I was offered an ad campaign for the NSPCC and the agent told me to consider the fact that there were some people who would see Dd1 in the advert and not be able to comprehend that she wasn't being neglected/ abused in real life and that she was just a model. I turned that job down.So, going from my experience, EVERYONE apart from that child,would have had a choice to stand up and say "no". And no one did. Poor poor child.

nauticant · 23/11/2022 09:40

It’s gross but also why are they taking legal action against the creator - they would have signed it off?

This is a very cheap thing for them to say simply to signal that they're pretending to be the wronged party in some way and they're going to act firmly. I expect there'll be no legal action but they'll keep up the pretence it's going to happen until the story has moved out of the mainstream.

ArabellaScott · 23/11/2022 09:40

it's the expressions on the children's faces that will stay with me. I hope someone is checking that they are safe and being well cared for.

ArabellaScott · 23/11/2022 09:36

Soontobe60 · 23/11/2022 06:43

No, that’s not good enough. Advertising campaigns are not just something that happen in the spur of the moment. The theme / content isn’t just down to 1 person. There would have been a team involved before the shoot, the models booked well in advance, the models would have had chaperones, the props would need to have been acquired.
So what has actually happened is that they have been called out for their extremely dodgy campaign and are now backtracking rapidly for damage limitation. There should be an independent investigation into how this child was placed in such a shocking situation.
Also, please don’t anyone forward the photos - this child needs to be protected, not have her image plastered all over the internet.

100%

Bullshit that they weren't aware. They can fuck all the way off to fuck with their bondage teddies, forever.

ApocalipstickNow · 23/11/2022 09:36

MoirasSaggyBundles · 23/11/2022 09:18

Do you remember the Kate Moss nudes for Calvin Klein? She looked like a child, and was still a child.

Brooke Shields was 15 when she modelled for Calvin Klein with the tag line “you know what comes between me and my Calvins? Nothing”.

Calvin Klein still successful.

MoirasSaggyBundles · 23/11/2022 09:31

I don't think it's incompatible to say that the person who created this imagery has a sexual interest in children, and that this industry has always attracted men with such interests. The TQ+ brigade has just made it easier for them to be more open about it, because the public has been softened up by the normalisation of stuff like Desmond is Amazing and Pride marches with bondage furries.

Helleofabore · 23/11/2022 09:28

One of the most unsettling things about those photos is that the child models look scared and unhappy.

Yes. The models don’t look happy at all. Very strained and smiling because they were told too.

It reminds me of the boy in the John Lewis ad. He looked very confused at the end of the ad when you looked at screen grabs. That was child trying to act in the way the creator wanted but who didn’t really understand.

HopeMumsnet · 23/11/2022 09:27

Hi everyone,
We have removed the concerning images , but we have no objection to them going back up with the faces blurred. Thank you to everyone who drew our attention to this matter.

Helleofabore · 23/11/2022 09:23

NecessaryScene · 23/11/2022 08:58

I would bet my last tenner that someone (or several someones) involved in this has a sexual interest in children.

Absolutely - at least one person, and quite likely only one.

But what this demonstrates is him* feeling able to flaunt it and a huge chain of people involved in getting this thing to publication turning a blind eye to his behaviour.

(I originally wrote "them", then realised that it makes more sense to assume male here).

The inclusion of the document proves that point to me.

schoolgovernor123 · 23/11/2022 09:21

Shelefttheweb · 23/11/2022 07:31

If the adverts weren’t included on the thread there would be posters saying it didn’t happen and if it did it wasn’t that bad.

This. Whilst I can see the argument for obscuring the child's face - and hopefully MNHQ could help with that - this ad was distributed widely by a high profile brand and I hardly think a site known predominantly to be used by women who care about safeguarding children is going to make a huge amount of difference. That ad will have already been downloaded by anyone who wanted to.

Heads need to roll.

Karwomannghia · 23/11/2022 09:20

Yes and Kate Moss has spoken about how uncomfortable she felt.

MoirasSaggyBundles · 23/11/2022 09:18

Datun · 23/11/2022 09:03

Is child sexual abuse really something that could inhabit the 'edgy' genre in fashion?

The fact most comments here assume it's originated by an actual pedophile would seem to suggest not.

Bloody hell. I hope it ruins them.

Do you remember the Kate Moss nudes for Calvin Klein? She looked like a child, and was still a child.

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