Joules flying the trans flag

Come on now, the reason they've gone into administration has bugger all to do with this. Let's not be daft.

Oh no, now ToGanymedeandTitan will have to go back to John Lewis and M&S.

www.bbc.co.uk/news/business-63620832

'UK clothing and homeware group Joules has said it plans to appoint administrators in a move that could put about 1,600 jobs at risk.'

Well, that was one of the quickest 'go woke, go broke' effects in action I've ever seen ...

Male supremacism is certainly a point of view. Yes.

They swept the matter under the carpet.

Ooh! Touched a nerve?
No, not at all, why would it? Just saying it doesn't speak for everyone, it was a big generalisation.

I had never heard of Jules till wandering around their Edinburgh store. Almost bought something and made a mental note to look out for them in future.

Sorry no. FatFace please don't let me down. I have already given up on M&S and John Lewis. I need somewhere where I can buy clothes without feeling I am funding misogynists.

I would put a good bit of money on more of them being gender critical than being TRAs, though.

*rather

Ooh! Touched a nerve? I mean, I don’t buy Joules, but my mum (70) does. She had a lot of friends, all between approx. 60-80. And I haven’t as yet heard a single one of them being for gender ideology; eager the reverse. But yay for the fashionable ladies who are, like you! 👍

Agree that Joules is now firmly aimed at the 45+/50+ demographic. Saw their stuff recently on a surprisingly downmarket shopping channel, aimed at the pensioner market, so times must be hard atm, and alienating your core shopper — 50+ women who REALLY aren’t into gender ideology —
Again with people on here thinking they speak for all women and trying to make it come across as so.
45-50 year old women aren't all "gender critical".
Many will be, many won't be.
You certainly don't speak for me.

I’ve lost track did Joules double down on displaying a flag likely to be viewed as intimidating to attendees to a feminist conference after removing it? I like a printed wellie and need a new pair so wondering whether its back to Joules or do I have to find somewhere else

Agree that Joules is now firmly aimed at the 45+/50+ demographic. Saw their stuff recently on a surprisingly downmarket shopping channel, aimed at the pensioner market, so times must be hard atm, and alienating your core shopper — 50+ women who REALLY aren’t into gender ideology — seems pretty dumb.

I used to buy their children’s clothes for DD when they were still really nice quality and worth the prices. Not so much any more — the quality and design has slipped and they no longer seem up there with the Boden classes (except for those stores in posh summer holiday locations like Southwold). Mind you, your genuine poshos aren’t much into gender ideology either; so there’s another set of customers you don’t really want to piss off.

Will you really though? Joules is a pretty distinctive look. If you're into gilets and printed wellies you probably shop there already, and there's only so many striped bretons and cheerful floral prints a person needs in their wardrobe.

I'd say their inadvertent 'stand for compassion' is hardly going to lead in an uptick in sales from existing customers, and it's definitely not going to draw the oh-so-edgy Black Pampers crowd, who so despise us middle aged mummies and our tragic style. And since there's any number of retailers all vying for our money, those who see 'misplaced virtue signalling' and 'pissing off core customers instead of 'stand for compassion' can easily go elsewhere. (Including eBay and Vinted, where Joules stuff is ten a penny.)

My guess is their 'stand for compassion' could be another nail in the coffin of an already struggling business. I doubt the warm glow of benevolence will be of much comfort to their shareholders.

It would say to me that the ladies changing room is open to anyone who says the want to use it. No questions asked.

Compassion for people with dicks only, though.

Thanks for sharing. So wonderful to see Joules making a stand for compassion. I’ll definitely be shopping there more from now on.

Well there isn't is there?

Say anything at all remotely sensible and the TQ+ lobby will scream and go berserk

Stroke the TQ+ lobby on command and look complete tits while losing custom.

Note the common factor to both problems.

NRN means no reply necessary. Basically, Joules is saying there's no way to make this better so they're staying quiet until it all goes away.

@nilsmousehammer I also salute you

All rise for a standing ovation!

NOT LIKE THAT JORDAN

Utterly, utterly brilliant. I salute you, @nilsmousehammer .