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EE 'not her problem' campaign against sexism in football

63 replies

Truthlikeness · 07/07/2022 20:31

Was very pleasantly surprised by this campaign ahead of the Euros. Squarely placing the responsibility on men to resolve sexism in football, and a great advert showing what female footballers go through.

OP posts:
Chunkymonkey123 · 08/07/2022 12:03

I thought it was great

Wanderingowl · 08/07/2022 11:59

SolasAnla · 08/07/2022 10:54

How many times
did you break someones leg by jumping it?
did your stamp on someones face so hard that she lost teeth?

This makes football out to be a violent blood sport including the macho raging at the ref. Throw in the soft cuddywuddly of the baby and the white hot pants style shorts.

Great imagery, physical violence is fine but dont send mean words.

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This ad is weird as fuck. It really does make women's football out to be the fucking Thunderdome. I can certainly see this advert putting more young women off sport than anything else.

BernardBlacksWineIcelolly · 08/07/2022 10:56

I liked this when I saw it, but obviously I completely agree with the message so there was no discomfort for me

but actually on consideration I’m inclined to agree with the ‘what business is it of yours EE?’ View

do I really want companies telling me how to be a good person, even if I happen to agree with them?

SolasAnla · 08/07/2022 10:54

Truthlikeness · 07/07/2022 20:40

I don't have a problem with it. EE are a digital company - the campaign is part of a campaign against sexist hate online - which arguably they do have a responsibility to try to combat. I've played women's football for 30 years and put up with my share of crap - I see this as a positive step.

How many times
did you break someones leg by jumping it?
did your stamp on someones face so hard that she lost teeth?

This makes football out to be a violent blood sport including the macho raging at the ref. Throw in the soft cuddywuddly of the baby and the white hot pants style shorts.

Great imagery, physical violence is fine but dont send mean words.

viques · 08/07/2022 10:34

I think it’s a good advert, if nothing else it might make people , and by people I don’t just mean men, think before they apportion blame in the wrong place : she was wearing a short skirt, she chose to walk home, she let him buy her a drink……

ANameChangePresents · 07/07/2022 22:53

Fun advert. Gets the message across without being too preachy IMO. It's one clear, strong line, as opposed to paragraphs of chastising.

PearlClutch · 07/07/2022 22:53

Good advert.

Imicola · 07/07/2022 22:07

I like it, I drove past one this morning. It's simple and to the point.

Binglebong · 07/07/2022 21:31

I really like this.

achillestoes · 07/07/2022 20:47

People will have different views on this. The message is right. I don’t like mobile companies telling the public what to do, and actually I think men are more likely to (and did, in the comments) react defensively.

Dogmatix34 · 07/07/2022 20:45

Excellent advert, really liked it.

Original poster
Truthlikeness · 07/07/2022 20:40

I don't have a problem with it. EE are a digital company - the campaign is part of a campaign against sexist hate online - which arguably they do have a responsibility to try to combat. I've played women's football for 30 years and put up with my share of crap - I see this as a positive step.

OP posts:
achillestoes · 07/07/2022 20:32

I don’t like companies moralising at me, whatever it’s about. Once they think they can ‘educate’ me about sexism, they think they get to educate me about everything else. They sell mobile phone data.

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