EE 'not her problem' campaign against sexism in football

Sorry but corporations need to limit any social warrior impulses to anonymous donations to chosen charities.

Otherwise we will all end up having to follow a partyline to access everyday services. China is mass engineering social credit as a population control, capitalist corporations would love similar power.

Corporations can prove themselves good citizens by providing quality service at as low price as possible.

I don't think the message is very clear actually. Most of it seemed to be about bad/difficult things faced by women footballers. We didn't actually see any sexist hate did we? I totally agree with the message and if EE are sponsoring the tournament I think it's very appropriate for them to do an advert about sexism but this didn't seem to make its point very well

pitchforksandflamethrowers

But is the company is actually doing anything.
Its like the England squad taking the knee in support of BLM and then going to a country with shocking human rites for the world cup.

Its just virtue signaling, it may work with one or two people but until these companies take a stand against sexism, racism etc. by not supporting the teams that allow these people in the squads and turn them in to heroes there is little point to what they do.

@FrippEnos I mean is visual representation at a major sporting event that this behaviour isn't ok, which isn't nothing. It may mean nothing to you, but it doesn't mean it's nothing.

Not doing anything would be literally not doing anything (which currently is where we are). You can argue it's effectiveness sure, but if it makes one person pause and think ah, then actually it's served it's purpose and has been effective.

pitchforksandflamethrowers

but other than an advert EE are not doing anything either.

Diddums you are a little lost. Don't worry you turn left three times you will find your way home.

The problem is as this thread shows - sexism isn't just a man's problem. Men are at the root cause of sexism but women do not help by saying that ee shouldn't be moralising adverts because it's a strawman argument. I think the ad was well placed given ees involvement re sponsorship.

If ee don't do it ? Who do we expect to do it ?

Just another corporation thinking they can tell people how to live. Honestly I think the reality that the mens game is expected to subsidise the womens and that the womens demands attachment to the mens fosters sexism more than anything.

How about doing something original not provided and payed for by men?

And yet they aren't doing anything about the abusers, rapists and racists that known to play the game.
If these groups actually gave a shiny shit they they would refuse to sponsor teams that had these players in the squad.

Bloody brilliant. And for all the previous posters being sanctimonious about whether EE should do the advert - for gods sake, finally someone is saying the message loud and clear don’t push back on it!!! It doesn’t matter who says it just that it’s said. Loudly.

THIS

Advertising needs funding, and I can't see the current government funding an ad campaign like this so we do need companies to get involved.

If EE is sponsoring the Euro 2022 championships, then it's appropriate for them to fund this. What I'd be more impressed by though is if they could suspend the accounts of anyone found using an EE signal who commits online abuse.

I agree with the message in the advert, however it could easily have been a message I don’t agree with, I don’t want companies foisting their beliefs on me.

I'd much rather they concentrated on providing a decent, stable signal round here. I'm a bloke, I don't tell women to 'get back to the kitchen sink' and I hate football too.

I am well aware of getting your revenge in first in sport.

My disappointment around the ad is the message should be about not attacking women in sport or anywhere using words or actual violence.

At least this ad ⬆️ gives a positive message of skill, action and team spirit.

With the EE ad we get 30 seconds on text based VAWAG is a man problem.
But only after 1 min of glamorised borderline tackles obviously violent tackles (organised sporting VAWAG is ok by woman) and the "could be a problem" tag line.
How much of the women playing the beautiful game do we actually get to see?

Violence in sport is a problem, from parents attacking coaches / refs on and off the pitch, to the famous/ rich player getting a free pass for poor choices off the pitch. Could the ad company use the first 1 min of storyline with men playing and just reminding their fans that women do this too or even that the abuse posted at male players is also wrong? If not why not?

IMO EE got the tone of this wrong. If they could not apply the 1st min to a domestic violence ad, why used for text abuse.

I'd take it more seriously if EE did something that would actually turn the tide, such as banning pornography on its networks.

Agree with both these posts, Truthlikeness. A digital company trying to combat an actual crime - online harassment - doesn't really strike me as being preachy in the way that other companies trying to combat wrongthing do. Am also really glad to see the male players getting on board with this.

Ee are a sponsor to fund the games so it’s right that they get involved in this campaign. They are a massive brand that people recognise so are using their influence.
1 more person sees this and thinks yeah sexist hate needs to stop then that’s a good thing.

I love it. Someone had to say it: VAWAG is a man problem.👏👏👏

More virtue signalling zzzzzzzzzzzzz

Brilliant! About bloody time

I appreciate the perspective that the violence in display might put young women off of sports. I hadn't considered that. I saw it as a hook to get the viewer's attention for the subsequent punchy message. It pulled me in, despite having conditioned myself to ignore ads.

It's really good that , thanks for sharing OP

I agree. Mobile phone companies should sell mobile phones.
Supermarkets should sell food (and clothes, and garden furniture)
The NHS should treat our medical issues

None of these organisations should be campaigning against sexism, flying PRIDE flags (looking at you business I work for) or anything else of that ilk.

Which isn't to say that they shouldn't be focussing on any kind of discrimination within their own organisations - they absolutely should.