EE 'not her problem' campaign against sexism in football

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About as mature as you've come across.

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You may wish to reply to someone in a manner that doesn't (supposedly) require them to read all your contributions on top of your reply. Not that I think reading any of your other posts will magically change the words in your response to me.

You may wish to reread my other contributions to the thread again.

Are you explaining football to me because you disagree with my interpretation of the ad and thus feel like I don't know anything about football? Most curious.

Women are much more likely to suffer ACL tears than men, this often happens completely without opposition contact. Could highlight that as a problem for women instead of making it seem like the game is like rugby. Have you seen any of these Euro games? Can you honestly tell me that the ad comes even close to portraying how those games are going?

They might somewhat resemble Sunday League butchers. Which I have no problem with, but it isn't relevant to the Euros and the game overall. In fact, if anything I suspect this was included in the ad to make the women's game seem tougher than it is (I saw a tiktok about exactly this, someone saying "men like neymar cry on the floor, women get it done" sort of thing, and I can tell you it backfired massively, because while yes, neymar is a joke, the men's game is far, far more physical). I enjoy the games exactly because they aren't overly physical. For instance, I watched my club in the 2. Bundesliga play on the weekend and the game was less entertaining than many of the Euro games. Because both teams were very physical and closed down opponents quickly, not giving them space and time. So the attacks of both teams were quite poor as a consequence. In these Euro games, the teams generally have much more space and time which means they can actually play the game, which to me makes it more interesting. But it certainly is far less physical. Which is also why women's national teams lost to boys in the past. I would love to see the current Spanish or English teams take on a boys team. The women's game has improved a lot in the last 5 years even (2015 World Cup was atrocious in comparison to the standard at these Euros in my opinion).

Yes, but unless you know what the ad is about, you have no idea for the first 30 seconds what is going on.

I have never heard of a penalty being referred to as a problem. It is an incredible odd way of describing the opposition receiving a penalty.

Except those kinds of injuries do not happen at the rate implied by the ad. I never said anything about "lovingly swanning around the pitch", that was entirely your interpretation. Quite funny to be honest.

Men who have not been educated or brought up to respect women need clearer, simpler messaging to help them understand. This will make them confused and defensive and subsequently change nothing .

I think it is a very unclear message and has missed an opportunity to have a massive impact on the way some men think.

I think EE should just stick to selling phone data. I don't want companies moralising at me.

I also think it's just unfair as let's face it, it's not 'men' as a group who are the problem here, but teenage boys and inadequates and bots. It's a minority of idiots, not men as a whole.

I may be alone in this, but I really dislike the period blood stain on the woman's shorts... Yes, periods are a normal part of life, but it's also a private part of life, not something that we need to share with strangers. I would rather keep a bit of a taboo around it.

EE are part of BT, who (I think) own the rights to the Women's Euros.

I like the message.

I hate it. I think all it will do is get men's backs up and make the hatred increase even more. It should've said 'it's our problem' to unite people together. Because it is a problem for women, and it's a problem from men.

Well I'm definitely fence sitting on this advert, it has good and bad points. I sort of see it as women in the course of their sport suffer these injuries, then heal so why pile more on by being sexist.

But the advert funding thing, I think posie parker did a pretty good job of getting quite a few adverts in some brilliant places, granted not TV adverts, but give her a bit more time and some funding and she could do it too.

It's worth it for the last image on screen.

Line of male footballers looking straight to camera

Stood in front of them a line of female footballers looking straight to camera

Not one of the female footballers reaches shoulder height on the males.

Saatchi and Saatchi team thought that through really well!

As for the 'violence,' come off it. It's sport. It always hurts! Training hurts, let alone bloody competition. And it's part of a wider campaign that EE are pumping a lot of money into. THAT is what they are doing

www.campaignasia.com/video/ee-tackles-online-sexist-abuse-in-campaign-telling-men-its-their-problem/480101

I felt a bit muddled and thought at first it might be showing why trans women shouldn’t play with women because it would lead to ‘problems’; then thought it might be showing a mixed match with men (without their faces) being rough and violent because of sexism.

Now I after understanding from all your posts that it means on line sexism, I also have the impression the women in matches are violent towards each other.

It is a contact sport.
Part of its origins trace back to village against village melee in fair days. Think throwing a football into the middle of a drinkers pub and saying whoever gets it into the local parish hall wins free drink for a year.

The game is physical and a lot of the rules are designed around preventing dangerous playing.
Even non-human contact eg sliding across ground can cause bruising and remove a strip of skin, balls can hurt too. And in studs on boots and tackling and bodies colliding at speed and it can hurt and cause serious damage by accident.

The phrase play the ball not the man is about one team setting out to hobble(by injury) the other teams best players.

The penalty would be a problem as the individual members of both teams at compeditive level have worked long and hard to get to play and a refs decision can be the difference between loosing a player or even a win or a loss. At times the decision will be disputed due to a difference of opinion on the facts (but sometimes it ego). Women will be just as compeditive as the men and they want to win so argue the decision.

I don't understand the first half of the ad. Are they listing things that are women's problems? Never seen so many horrific injuries and just generally it was confusing. Why could a penalty be a problem?

They’re listing problems that the women will have to deal with. They have to deal with their injuries, with children, with their period, with penalties - all things they will have to solve. They don’t need to solve sexist hate. That’s the point. I’m confused as to how you can’t see that a penalty could be a problem?

And I’m glad they showed the injuries. Football is a beautiful game but it’s also bloody and people do have a temper on the pitch! It’s a contact sport. Why should women be portrayed as lovingly swanning around the pitch giving each other hugs? It takes dedication and passion. There’s shouting and shoving and accidental studs to the legs. There’s massive comraderie too. (Not as much diving as the men though!)

It’s an advert showing the real game and I like it.

I don't understand the first half of the ad. Are they listing things that are women's problems? Never seen so many horrific injuries and just generally it was confusing. Why could a penalty be a problem?

Agreed the backlash was that the tone of the ad was you are a man and therefore a bad person.

My objection to the tone of this ad is that there are a number of mini-story lines which the men involved in the ad would be foolish to act out. Eg. You are Jordan Henderson agent and received the script which scenes are you going to advise him not to be filmed doing. How about the first image, him with his mouth open?

We can say that starting to push out the message stop VAWAG is a good thing.

It is.

But the images in the first section centered VAWAG by women not women playing football. Then we are told that internet harrassment happens and 'we are men and we are against it'.

SolasAnla

The gillette add was very badly though out, starting from negative tropes to telling men this is what you should be.

If it had gone in with positives and said this is what you are and what you are doing and promoting further movement in that direction It wouldn't have had the backlash.

At least this one has a 'we are men and we are against it' moment.

Google for the gillette razor vawag ad, it did serious damage to their brand tag.

The last 30 seconds of this ad are low key, using known (liked) faces so not likely to ever get the same reaction and EE is not a "manly" product brand, rather a generic service provider.

Someone needs to say it, why not them?They are a company who provides a vehicle for social media who are pointing out the craziness that occurs on social media. They are sponsoring an event that is likely to increase sexism so they getting in first and pointing out it's unacceptable. They are also targeting the right people for once!

I say good for them, I hope they are (one of) the first of many. And I would absolutely love it if this advert gets sent to sell their clients, but I think that might be a hope too much.

To everyone saying companies should shut up, who else is going to be funding these initiatives?
Who else has ever funded them before?
I’d love to have unbranded anti-sexism campaigns too- but without corporate cash there haven’t been any that can afford to put ads on public billboards and repeatedly on prime time TV.
So I’m not going to look this gift horse in the mouth. Men are the problem. It names that fact. Its a brilliant start.

I’m delighted to see a company spending its billions on trying to tackle sexism.
Hope it gets screened at the men’s games too. It’s on billboards on the tube too- excellent.
As a GC woman the more the word SEXISM can be used and understood, the more we are naming the problem.
Its not perfect but it’s a fantastic start.