I've just had an email from my utility company, Utilita, suggesting I add pronouns to my account. Obviously it's optional, and I'm not going to bother, but the bit that got me was "If you choose to add pronouns to your account, we'll use them to refer to you when you speak to us". When are Utilita ever going to interact with a customer in a way that requires them to use the customer's preferred pronouns? Maybe I'm being thick but I can't imagine when that would be necessary.
Is this going to be the norm now? Are we about to be bombarded with emails from every company we deal with asking us for pronouns which they will never need to use?