NC for this.
I've seen this on H&M's campaign very recently and would like to understand.
www.hm.com/is/9065-my-chosen-family/
Can anybody explain what's behind this rethoric?
I wouldn't want to go into the gender aspect as it's been done to death on MN.
But what's with the 'living organisms' bit? Are we now supposed to be no longer human or do they want to erase the 'uniqueness' of being human? And we would be no different from an insect for instance
Also, why are they focusing on the family and why do all these families have more than two members but no children, parents, older people, etc?
FWIW, I'm fed up of companies preaching and adopting agendas. H&M should stick to selling clothes and ditch all the nonsense