Another go woke go broke - McCains

Who cares if that person is a celebrity in their niche world of drag? They're not a celebrity to anyone else.

Just a male in a dress talking about their 'big knockers' as a marketing campaign for kids' food!

Apart from how ridiculously inappropriate it is, who the bloody hell are they talking to?

As the op says " I don't want to explain why a man in a wig is talking about his "knockers" to my 6 year old".

Jeez.

Paul O’Grady was respectful to women in his Lily Savage sets, it didn’t come across as mocking or demeaning women

That’s grim, I’m really really fed up of males mocking my breasts, just weary of it. Mocking like this in adverts gets picked up by men in the streets and leads to increased harassment.

The bag of smiley faces in the freezer right now will be the last

It doesn’t seem at all woke to me, more 30 years out of date. But I have no idea who baga chipz is, so 🤷‍♀️. I do like dame Edna though, she’s always been very clever. And Barry Humphries is not at all confused as to whether he’s male or female.

I do feel rather grieved by this. For the last few weeks, the company's adverts for their work making grants to families with disabled children have kept coming up when I use twitter. As I'm easily swayed and easily parted with my money, I'd been buying McCains chips again over supermarket own brand potato products.

Couldn't they have just kept doing tweets like that?

Programmes like Little Britain actually predicted the future quite well. Perhaps now the humour is too close to the bone to be considered funny?

(Looking at Daffyd and Emily).

I find the whole debate around drag interesting. It's been quite mainstream from the 50s, Lily Savage did BBC1 Saturday night Blankety Blank in the early 2000s. It's not subversive or ground-breaking (as many younger generations like to think it is).

RuPaul's drag race isn't suitable for children (I've watched some of the US version) and there's a lot of swearing, innuendo etc that isn't suitable for children. I think people like to announce that their children watch it because it makes them seem progressive. It's like Pride where you have people wearing bondage et al and people think that because it's got the LGBT label it's suitable for children.

This drag queen (like all of the UK RuPaul's contestants) seem second rate, and I think McCain's think they're being really progressive when in fact it just seems like 1970s basic humour instead.

Drag is supposed to be a bit of a laugh, drag beauty pageants are a subversive take on the Miss World beauty pageants, but to think of it as anything more (like a complex discussion on gender identity in a 2020s context) is pushing it.

The reason I don't go. Its such dated misogynistic non-comedy and the industry seems content to push the more fetishism side of Drag into spaces for children.

even if the content was totally vanilla

If the content is not 'vanilla', its not suitable to advertise a food marketed at children.

It's like Dick Emery and his 1970s humour has been raised from the dead. This type of sexist Schtick should really stay firmly in the past where it belongs. It's not the drag so much as the fucking regressive sexist 'humour'

Whilst I did not enjoy the video at all, I am very much enjoying the Twitter comments!

I feel like I've stepped back in time....

“Gotta have big knockers” on a product aimed at children?

No, thank you.

That ratio is beautiful. Currently over 8k views but only 6 likes. French kiss

Not if you complain to the ASA.

Lots of things were very popular recently that would go down like a lead balloon now (and the creators have subsequently apologised for). Little Britain. Bo Selecta.

The black and white minstrels were popular.

Have you seen their TiKtok with clips of BC?

The twitter thread is a thing of beauty, though!

Have you missed how popular Ru Paul's Drag Race and all the international incarnations are right now? I don't watch them myself as it's not my thing but it's obviously not going the same way as blackface.

Don't let your 6 year old watch Drag Race then.

Absolutely no chance, why would anyone do that?

It’s no different to blackface.

Trying to cash in on the current trend for men dressing up as women.
The ''Knockers'' comment is a bit off for kids, why is a scary looking bloke doing this?
Bit of an own goal.

Not a fan of drag though.

The woke part is that if you (rightly) complain about it, you're a bigoted transphobe TERF.