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Feminism: Sex and gender discussions

Another go woke go broke - McCains

412 replies

Birdsweepsin · 28/06/2022 09:41

twitter.com/McCainUKIE/status/1541406087324246019?s=20&t=pug-ahmQqiD5mqyyLzLdAw

Who the hell in adland thinks insulting or mocking the people who buy your products is a winning strategy?

OP posts:
Thread gallery
16
Thelnebriati · 28/06/2022 13:00

No Janet; its also on McCains social media - Twitter and Instagram.

GoodJanetBadJanet · 28/06/2022 12:59

So it's not even on telly, it's on her IG account but people are still firing off letters of complaint?
Ok.

IcakethereforeIam · 28/06/2022 12:58

I'd never heard of him. Is he famous? I initially thought it was a character McCains had made up to sell their crap products.

Thelnebriati · 28/06/2022 12:57

People who say ''its vanilla'' or ''not on mainstream TV'' or ''kids shouldn't be on Instagram'' are admitting that an advert for a food marketed at kids is not suitable for children to watch.

Can you see the problem yet?

achillestoes · 28/06/2022 12:53

It still blurs the lines. We shouldn’t be linking kids’ food to sexualised marketing campaigns. What’s the point anyway? Nobody even likes it.

Comefromaway · 28/06/2022 12:49

They are not being shown on TV, (which I agree would be inappropriate). They are being put on Baga's instagram account. Kids shouldn't be on instagram.

catandcoffee · 28/06/2022 12:46

Is this actually being shown on mainstream TV ?

wellhelloitsme · 28/06/2022 12:44

GoodJanetBadJanet · 28/06/2022 12:38

I love Baga!
What's the problem here? Just don't boy the chips then.
You can't even call her overly sexual which is what people usually don't like drag queens being.

It's an ad for McCain Smiles - designed specifically to appeal to kids (rather than the main chips range) and Baga talks about 'great big knockers' you can 'park a bus between'.

Doesn't that seem like sexualising / inappropriate to you?

ChazsBrilliantAttitude · 28/06/2022 12:44

GoodJanetBadJanet · 28/06/2022 12:38

I love Baga!
What's the problem here? Just don't boy the chips then.
You can't even call her overly sexual which is what people usually don't like drag queens being.

Please explain what relevance a biological male talking about “big knockers” has to a formed potato product marketed for children?

Birdsweepsin · 28/06/2022 12:44

Most of their videos get a couple of hundred views. This one has had 11.7k in less than 24 hours.

.... and 10 likes. I'm not alone I reckon.

Another go woke go broke - McCains
OP posts:
NC12345665 · 28/06/2022 12:43

What's the problem here?

Read the thread?

GoodJanetBadJanet · 28/06/2022 12:38

I love Baga!
What's the problem here? Just don't boy the chips then.
You can't even call her overly sexual which is what people usually don't like drag queens being.

Comefromaway · 28/06/2022 12:30

My dd is 20 by the way. That's why she watches it.

IloveHolby · 28/06/2022 12:29

I sometimes watch Drag Race, and don't find all drag artists offensive to women - I do think some of them are motivated by a genuine love of their Mum's or Nan's or strong women in general. Bagga was one of my faves on the series I watched but in no way is this appropriate for a kids food advert. And it's not in anyway funny.

Drag is definitely adult humour, it shouldn't be mainstream.

I'm also loving the comments on the thread.

Tyrantosaurus · 28/06/2022 12:28

Comefromaway · 28/06/2022 09:49

Don't let your 6 year old watch Drag Race then. For me it was a great way to bond with dd when we watched it via zoom party during lockdown.

I find it funny, you don't so don't watch it.

You could just watch my little pony with your 6 year old, they'd probably rather that too

heathspeedwell · 28/06/2022 12:22

About as funny and progressive as Benny Hill.

LizzieSiddal · 28/06/2022 12:21

Re drag being “popular” well so was going to watch hangings but we stopped that.

also McCains line “anything goes” … what the hell are they going to do next?

pushingpoppies · 28/06/2022 12:20

Hmm, more dubious about the massive sausage penis?

DadJoke · 28/06/2022 12:20

Birdsweepsin · 28/06/2022 09:48

Sigh. Drag is patronising and insulting. It's not funny. These are products aimed at kids. I don't want to explain why a man in a wig is talking about his "knockers" to my 6 year old

Wait until you hear about pantomime!

MarshaBradyo · 28/06/2022 12:18

MrsOvertonsWindow · 28/06/2022 10:41

Indeed. "Knock knock the 70's. Please take your sexist men back".

Agree, no thanks from me too

Niteandday · 28/06/2022 12:17

This reply has been deleted

This has been deleted by MNHQ for breaking our Talk Guidelines.

Datun · 28/06/2022 12:16

We're going backwards. What next, bimbo jokes, and take my mother-in-law?

I'm genuinely quite shocked that a company like McCain could get this sooo wrong.

DariaMorgendorffer · 28/06/2022 12:16

Hideous ad.

I do watch Rupaul's drag race, and enjoy. It is in no way suitable for children, of course. I can enjoy the humour in that form, without wanting 'knocker' jokes in general advertising for frozen potato goods Confused.

Moj1t0 · 28/06/2022 12:15

BootsAndRoots · 28/06/2022 11:32

I find the whole debate around drag interesting. It's been quite mainstream from the 50s, Lily Savage did BBC1 Saturday night Blankety Blank in the early 2000s. It's not subversive or ground-breaking (as many younger generations like to think it is).

RuPaul's drag race isn't suitable for children (I've watched some of the US version) and there's a lot of swearing, innuendo etc that isn't suitable for children. I think people like to announce that their children watch it because it makes them seem progressive. It's like Pride where you have people wearing bondage et al and people think that because it's got the LGBT label it's suitable for children.

This drag queen (like all of the UK RuPaul's contestants) seem second rate, and I think McCain's think they're being really progressive when in fact it just seems like 1970s basic humour instead.

Drag is supposed to be a bit of a laugh, drag beauty pageants are a subversive take on the Miss World beauty pageants, but to think of it as anything more (like a complex discussion on gender identity in a 2020s context) is pushing it.

True that drag is old hat (the ones who frequent kids' libraries seem to be a whole new variety, though. Better not say anything more on that...) . Just like gender non conforming men and women of the 80s and 90s, who apparently seem to have been forgotten by the under 20s.

I guess the youth of any particular era thinking they invented it all is nothing new.

AngelinaFibres · 28/06/2022 12:14

Nopetryagain · 28/06/2022 09:58

Would you object to Lily Savage or Dame Edna?

Baga Chipz is a minor celebrity and their name works with the product. I agree that comments about knockers don’t seem appropriate but I suspect even if the content was totally vanilla you would still object to Baga.

Yes. I would object to all of it . Dragrace is also misogynistic crap. Not clever, not witty, not funny. Just nasty.