Another go woke go broke - McCains

True. That means I’m the target audience then and it’s crap and outdated sexism dressed up in another form

Leftonread

your argument is based on misunderstanding at best

The drag doesn’t bother but the knockers! That type of humour is so outdated now, especially for a kids meal.

It's aimed at the family shopper - usually the female parent in a family

Well thats a pretty bad aim...it's on about 12,000 views to about 12 likes so far. Middle aged women aren't going to be enticed by this misogynistic horseshit. Except the stupid ones who think they're cool and edgy to be so purposefully unoffended by anything and everything.

Who has said Drag is Blackface? I think posters are saying its Womanface.

It's the prefix -face being used to show the opinion that someone (usually a man) is dressing and acting in a way which is designed to mock the "face" of the person or culture he is presenting as.

A man walking around in a dress isn't Womanface. It's a man wearing a dress.

Adding charachature (sp) "feminine" styling and acting in a mock- woman fashion is what makes it Womanface. It's a persona worn to poke fun at women.

@Leftonread 'The venn diagram of 'drag is blackface' and 'white lives also matter' is a circle' is a lie. Plenty of people agree with the first but not the second statement, in a context of the arguments they are used on, including me. Why would you casually slur people as racists?

I'll by A TON of potato smiles for the freezer this weekend to offset

You're going to be skint. Currently they're £5.07 per kg at Tesco and they're really not that nice. Go for the McCain Gastro Chips instead. They're only £5 per kilo. Or just buy ordinary oven chips and get it down to under £4 per kilo.

It is I agree, a man in a wig and a dress acting out stereotypes isn’t selling it more to me

You don't think the regressive 1970s humour is a bit last century?

For those complaining this is aimed at children because it's promoting something eaten by children: it absolutely isn't.

It's aimed at the family shopper - usually the female parent in a family. You can't even target ads at people below 18 online so unless your kid is lying about their age online/ using your account, they won't see it.

It is an ad that appeared as social content, not on TV. If you're letting your impressionable child on instagram you've got bigger things to worry about than a man in drag.

Finally, people comparing drag to blackface is abhorrent. Drag is almost exclusively performed by the gay community as a form of self expression and rebellion against a society that confined them to traditional ideas of masculinity. It's a traditionally marginalised group taking the piss out of themselves, not women. The venn diagram of 'drag is blackface' and 'white lives also matter' is a circle.

If you find it offensive that's absolutely ok, you are entitled to feel how you feel. You are also entitled to not find it funny and you can even stop buying McCain products as a result of their marketing, just like I'll by A TON of potato smiles for the freezer this weekend to offset . If you're going to take a stand over this though there's a TON of other brands who love and support the gay community you'll also want to boycott, drag, trans and all... unless this is just a fun thing to get frothy about on a boring Tuesday afternoon and you're actually not really that bothered.

I had this pop up on a kids' video on YouTube today (video my 5yo was watching, supervised by me, was aimed at very young children).

I grew up in the 80s and 90s and very much felt the impact of 70s sexual stereotypes being used in ‘comedy’. As a girl/woman who developed relatively large breasts and hips compared to my waist, my body was considered fair target as many other women and girls experience. I have been verbally abused, assaulted and raped, mostly this happened under the eyes of others. It was tolerated because people were just acting in the same way as others they’d seen on TV. Was I supposed to just laugh along too?
Now adverts aimed at children are giving out the message that large breasts are something we can joke about. Children are wonderful mimics. So is it ok if those well developed girls in Yr5 and 6 get told “you can park a bus between them?” Because some man in drag on a frozen food advert did the same? Would we still be clutching pearls if it happened to your DD?
No, it isn’t ok. The drip drip drip messaging that women’s body are fair game to be parodied, touched, co-opted. It isn’t ok. We deserve better, our daughters and sons deserve better.

Prune faces? Ew.

He's not making one smile and some bits of a single sausage for himself, come off it. This is a child's meal. I personally don't want my kids constantly exposed to this mockery of femaleness. DQST, Drag Race, Great big knockers? What is this, 1978? We gonna have Benny Hill chasing bikini clad girls round to advertise loo roll next? It's an outdated, ugly, normalisation of a vicious parody.

🤢

Nope. They went with school this Christmas gone, and even the teachers were disgusted. What used to be just a Pantomime Dame is now the lead character strutting around in red thigh high boots, fishnet stockings and a pleather leotard, bending over a lot.

I presume you never took your kids to a panto then?

😂 Numbnuts! 🤔 Offensive!

I'm off to fill up my freezer with McCains products, I thought the ad was funny, quite OK for a child and I just can't understand the hatred of drag. Over my fairly long life I've enjoyed Danny La Rue, Lily Savage, all the Les Dawson, Monty Python and Two Ronnies stuff, I'd rather be laughing myself silly than making prune faces.

Okay I know this is a tangent but if adult students eat McCain Smilies, they must be possessed of very delicate appetites. McCain Smilies are pretty expensive per gram, compared to other McCain products, and it's not something you can avoid noticing, as the packets are teeny. They're something you buy for toddlers going through a reluctant eating phase, or just because you feel like letting your child have fun at meal times.

Which is what Baga Chipz demonstrates doing with them, actually. It's a children's size meal, not an adult's.

“Pearl clutcher” now seems to be synonymous with “woman who is concerned about children’s safeguarding.”
What a handy little misogynistic word to attempt to shut women up.

In adverts for products made for children, why are 'innuendos' the chosen register?

It is not product made specifically for children. According to the advertising agency the advert is "he campaign targets a Gen Z audience, placing emphasis on how ‘Anything Goes’ when it comes to the midweek meal; not only what you eat, but where you eat it, how you eat it and with whom........the social-first campaign connects with a Gen Z audience, expanding the brand’s reach to a new demographic."

Now I'm not up to scratch with all these Gen definitions but I googled Gen Z as "the generation born between 1995 - 2010" making them between the ages of 12 and 27 although I think we can safely assume this campaign is more aimed at the mid range of 18-25 year olds within that.

I was just thinking that. Also the quote chosen includes evidence of how it's been sexualised! With: "how is it sexualised?"

Give me strength.

@maddy68 you cant seriously be claiming that smilies are primarily aimed at adults. Please.
This advert is also appearing between children's videos/shows on Youtube - so yes it is definitely being aimed at children.