Another go woke go broke - McCains

Birdsweepsin · 2022-06-28T08:41:32+00:00

https://twitter.com/McCainUKIE/status/1541406087324246019?s=20&t=pug-ahmQqiD5mqyyLzLdAw Who the hell in adland thinks insulting or mocking the people who buy your products is a winning strategy?

PearlClutch · 03/07/2022 20:30

Riverlee · 03/07/2022 18:45

Just read the article. Mcain really don’t get. They said innuendo is not good for a product associated with children. Err no, the phrase ‘knockers’ is not good, full stop. It would be equally inappropriate on a product purely for an adult,.

Yep. They're hiding behind the children.

Own your sexist bullshit, McCains.

Riverlee · 03/07/2022 19:44

I for one, chose an own-brand pack of frozen chips, rather than Mcains on my online shop when I put an order in earlier.

KittenKong · 03/07/2022 19:33

I’ve worked with enough agencies - yes they will spin it as a spectacular ‘win’ and those inexperienced executives clientside will agree that yes the emperor does indeed have a beautiful new suit (until the head of sales checks sales figures and hauls bums over the coals).

MarshaBradyo · 03/07/2022 19:27

PurgatoryOfPotholes · 03/07/2022 19:09

Statement from McCains: No matter how popular Potato Smiles may be amongst our young adult audience, we recognise this is a product predominantly enjoyed by children. As a result, the video will no longer feature as the campaign continues into July.”

Perhaps you should have remembered this before. But some credit to McCains for admitting it. We had posters on here claiming the product was predominantly enjoyed by young adults, and it wasn't even their company they were defending.

I don’t think even the agency can spin that as a success

PurgatoryOfPotholes · 03/07/2022 19:09

Statement from McCains: No matter how popular Potato Smiles may be amongst our young adult audience, we recognise this is a product predominantly enjoyed by children. As a result, the video will no longer feature as the campaign continues into July.”

Perhaps you should have remembered this before. But some credit to McCains for admitting it. We had posters on here claiming the product was predominantly enjoyed by young adults, and it wasn't even their company they were defending.

TastefulRainbowUnicorn · 03/07/2022 18:46

I would be interested in knowing whether the likes of Starbucks’ What's Your Name? and the Gillette’s First Shave ads have resulted in longer term gains as Mr Marketing Wanker thinks.

Or is he thinking about a much longer timeframe?

Riverlee · 03/07/2022 18:45

Just read the article. Mcain really don’t get. They said innuendo is not good for a product associated with children. Err no, the phrase ‘knockers’ is not good, full stop. It would be equally inappropriate on a product purely for an adult,.

Riverlee · 03/07/2022 18:41

What was the Adidas ad?

Original poster

Birdsweepsin · 03/07/2022 18:18

.. what's going on?

Anyway. Adidas ad. Which is not the same at all!

OP posts:

Original poster

Birdsweepsin · 03/07/2022 18:17

Posted too soon!

...how Mccains are getting on. And here is an article in adweek.

www.adweek.com/brand-marketing/mccain-pulls-tongue-in-cheek-ad-starring-british-drag-queen-baga-chipz/

"Tongue In Cheek", followed by a "similar" series of complaints received by the ASA about an Adidas

OP posts:

Original poster

Birdsweepsin · 03/07/2022 18:16

Just checking how

OP posts:

PurgatoryOfPotholes · 01/07/2022 21:52

I'm getting ads for Decathlon everywhere I go because I was pricing up camping equipment yesterday morning.

IcakethereforeIam · 01/07/2022 19:06

Is it coincidence that the ads I'm seeing on MN now are for a clothing company called Roman. Makes a welcome change from Bond shoes, their colour scheme and font kept giving me 'the Family Sex Show' flashbacks....shudder!

PurgatoryOfPotholes · 01/07/2022 18:45

The Romans will naturally demand uniformity of bottle shape from the purveyors of cleaning supplies to the Legions.

PurgatoryOfPotholes · 01/07/2022 18:30

I now know why Asterix prefers Method cleaning products, thanks to IcakethereforeIam. It's actually the nonstandard bottle shapes! After a lifetime of acccompanying extremely nonstandard Obelix everywhere, including to the tailors, Asterix feels more at home with exaggerated variation in shapes.

IcakethereforeIam · 01/07/2022 18:29

Obelix should LTB!

PearlClutch · 01/07/2022 18:24

Bum sandwiches. Marginalised ants. Asterix on Mumsnet.

Happy sigh

RogersOrganismicProcess · 01/07/2022 18:16

IcakethereforeIam · 01/07/2022 18:10

@RogersOrganismicProcess I thought it might be borax, I feel such a fool now, it was clearly the transphobia. I'm going to whisper-hiss "twaw" at the ones in the garden and see what happens.

😂

IcakethereforeIam · 01/07/2022 18:10

@RogersOrganismicProcess I thought it might be borax, I feel such a fool now, it was clearly the transphobia. I'm going to whisper-hiss "twaw" at the ones in the garden and see what happens.

EmbarrassingHadrosaurus · 01/07/2022 16:30

PearlClutch · 01/07/2022 12:47

Is Unhygienix a CF saying you can't make a box of Findus fishfingers last a whole week?

Unhygienix was absolutely clear that they should have been cutted up rather than cut up.

Had they been cutted up, they would easily have lasted the week.

While watching the heavy-handed press of the sandwich, did anyone have a throwback to the squishing of Stephan Gates' bum sandwich?

friendshipproject.co.uk/tv-gastronaut-stefan-gates-lends-his-support-to-the-friendship-project/

Artichokeleaves · 01/07/2022 13:43

PearlClutch · 01/07/2022 12:47

Is Unhygienix a CF saying you can't make a box of Findus fishfingers last a whole week?

😂

Artichokeleaves · 01/07/2022 13:42

PurgatoryOfPotholes · 01/07/2022 12:35

Suppose you were Asterix, though..
What kind of AIBUs would Asterix post?

I'm not sure he was an AIBU kind of person.... more grab the magic potion and go ballistic kind of person. Pile of groaning Romans left behind.

If anyone's watching the series of Britannia its kind of a grown up version of all this, still involving piles of groaning Romans. Although being adult (despite being wonderfully ott and silly) there is also much throwing around of heads.

PearlClutch · 01/07/2022 12:47

Is Unhygienix a CF saying you can't make a box of Findus fishfingers last a whole week?

IcakethereforeIam · 01/07/2022 12:42

To not let Obelix even taste the magic potion, thought I think he got a drop in Egypt. Making Cacophonix and unwilling participant in BDSM? Not liberating all my country from the Roman? I've got to go out but I'll have a proper think.

PurgatoryOfPotholes · 01/07/2022 12:35

Suppose you were Asterix, though..
What kind of AIBUs would Asterix post?